History of the World in Six Glasses Throughout history, drinks have brought us together socially, financially and have changed the way we think. Without drinks the Greeks wouldn't know how to drink properly, tea would only exist in Asia, and we wouldn't be sitting at a Starbucks drinking a latte while typing on a computer. Drinks have been around dating back to when man first walked the earth, and since then have evolved our world to make it what it is today. They have had a great influence on our society and what a lot of people don't realize is that drinks have had a great deal to do with history and have influenced our world. When Tom Standage states that "Drinks have had a closer connection to the flow history than is generally acknowledged, and a greater influence on its course", I think what he is trying to say is that a drinks power is underestimated in society.
“History of the World in 6 Glasses” By: Tom Standage Lindsey Reynolds AP World History History of the World in 6 Glasses is a book written with the intention of giving readers a condensed history of the world. In this book the author, Tom Standage, goes into detail about 6 drinks that he believes link to the telling of the history of our world; these drinks are Beer, Wine, Spirits, Coffee, Tea and Coca-Cola. Instead of just laying out fact after fact like a typical history book, this book related points in history to things we would understand. Once these relations were made, I started to better appreciate this book. The first drink discussed, beer, was used to define the rise of civilization.
At first, tea started as a delicacy for the upper class, but by the middle of the eighteenth century, tea became the most popular drink of the British nation. “ The tea trade soon became a most profitable lin of business for the East India Company.” It wasn’t until the 1720’s that the first regular scheduled shipments of tea were shipped to North American colonies. In the 1740’s tea drinking in America drastically increased, and “by the 1760’s Americans were consuming well over 1,000,00 pounds a year.” In the Early Eighteenth Century, tea was accounting for more then 90% of the East India Company’s profits. At that time only around 40% of Great Britain was consuming tea made by the East India Company, therefore most of their profit was coming from the tea they exported and sold in
As a response for the growing demand, New World vineyards developed different production methods involving new technologies and reinventing the marketing model. Such new technologies include: * Controlled irrigation; * Mechanical harvesters and night harvesting; * Reverse Osmosis; * Fermentation in computer-controlled tanks (instead of the traditional oak barrels); The New World countries were a lot more flexible with such regulations, which gave them an incisive advantage in the last decade in joining the Global Wine Wars they focused on labeling their wine bottles by the kind of grape used, instead of by the region where it comes from (Old World countries). New World countries then realized they could compete in the global wine market when, in 1976, a wine from California was judged to be superior to their French counterparts. This was a watershed in the wine industry. Then the project focuses on the growing concurrence between the two
It follows the progression from the 1960 SLATE demonstration against the House Committee on Un-American Activities to the rise of the Free Speech Movement to the fall of People’s Park. W.J. Rorabaugh attended and received his undergraduate degree from Stanford University and then attended graduate school at University of California at Berkeley where he graduated in 1976. He is a scholar of the history of beer in America; his book The Alcoholic Republic: An American Tradition he accounts for the extremely high alcohol consumption in nineteenth century America. He highlights American’s preference for whiskey and cider over beer because of its high alcohol content.
Soon, beer became a staple diet; it was being consumed by everyone: the “rich and poor, men and women, adults and children, from the top of the social pyramid to the bottom” (30). The last use of beer until wine took over was in medicine. Egyptians used beer for several medicinal concoctions of herbs and spices and as a mild sedative. Standage successfully uses beer to tell history
History Why do you think the slave trade grew? (10) The demand for sugar caused the slave trade to grow, for example in 1700 there were already over 500 coffee houses in London, and coffee and tea required lots of sugar to sweeten them. British people loved drinking tea and coffee, and the demand for these drinks grew in the 18th century. This caused the slave trade to grow, because more slaves were needed to meet the increasing demand for sugar. Another reason that the slave trade grew was because of the greed of the merchants, this was because of the fact that one journey of the triangular trade could set them up for life.
1 Branding Strategy 2 Dessert flavored Pinnacle Vodka offers their consumers a chance to relax and indulge in delciously sweet cocktails. Because Pinnacle targets a younger consumer market, their strategy needs to rely on innovationi and uniqueness with the ability to capture the essencce of a good time with friends and family. Not only are those core values necessary, but today's youth require constant and changing stimulation to keep their interests. Therefore, Pinnacle adheres to their consumer needs and wants by continuing to proliferate their vodka flavors and building brand value with each introduction. Beam Inc.'s General Manager, Deb Boyda noted, “We had the chance to create an iconic integrated brand campaign from the ground up focusing on the fun of the product (Brazzier).” The vodka line's branding strategy positions the array of flavored vodkas as a way to add to a fun, playful, and congenial atmosphere when being consumed.
The Greeks and Romans had a large variety of wine, often adding herbs, spices, honey or even seawater to the drink. Some wines tasted like vinegar and were consumed immediately after mixing, while finer wines were left to mature (Alcock, 160). Today, the winery process is influenced heavily by these ancient civilizations. The wine is pressed, ingredients are added to enhance and sweeten the taste, and the beverage is then
Spirits in the Colonial Period “High Spirits, High Seas” Spirits impacted the colonial period in more ways than one. This beverage made it possible for Europe to get through this era with ease. It helped maintain the power between individuals within the social ladders. People rewarded the slaves with rum to run their errands. By doing so, the slaves became too attached to the liquid substance that they soon were dependent on it.