Anti Plagiarism Campaign

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1.0 INTRODUCTION Today, the issues of plagiarism either in academic or any fields which related to the creation of new ideas and invention had become the most crucial issues that have been discussed by many. After the emergence of technology and also advances of various methods of data collection, the issue of plagiarism had risen so far more extensive in the fields of academic, for most. In viewing the essential issue of plagiarism, most university had experienced this issue, especially when their student caught of intended to commit plagiarism. Before going further into analysis, plagiarism can be understood as an act of presenting another’s work or ideas as their own works, i.e declaring other’s creation and innovation as their own. According to Ann Lathrop and Kathleen Foss, authors of Student Cheating and Plagiarism in the Internet Era: A Wake-Up Call (Libraries Unlimited, 2000), “Cheating and plagiarizing appear to be so widely accepted by students that the byword has changed from Don’t cheat or plagiarize to Don’t get caught.” Therefore, social marketers have planned to organize an Anti-Plagiarism Campaign for UiTM Samarahan Campus Students. There are some reasons for plagiarism among students becoming a trend in academic purposes. In general, by plagiarising, student can minimize their time and without putting much efforts in their writings. Somehow, it is learned that student also tend to cheat and plagiarise because of the lack of ideas and poorly being explained about the consequences of committing plagiarism. Therefore, by observing the case of plagiarism in public university like Universiti Teknologi MARA, it was had reported that 3 students were caught and found guilty of plagiarism, and one student was expelled while two were suspended for a semester (IPSIS, UiTM, 2010). Not only that, most of the reported cases also supported by the findings and

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