Answers Essay

289 Words2 Pages
Selling. B. Much more than selling and advertising. C. Producing and selling. D. Advertising. 2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of A. A command economy. B. Production. C. Marketing. D. Making goods or performing services. 3) Which of the following statements best describes the modern view of marketing? A. Marketing should take over production, accounting, and financial services within a firm. B. The job of marketing is to get rid of whatever the company is producing. C. Marketing is concerned with generating a single exchange between a firm and a customer. D. Marketing begins with anticipating potential customer needs. 4) Which of the following statements regarding marketing strategies is FALSE? A. These strategies must meet the needs of target customers, and a firm is likely to get a competitive advantage if it just meets needs in the same way as some other firm. B. It is useful to think of the marketing strategy planning process as a narrowing-down process. C. Developing successful marketing strategies does not need to be a hit-or-miss proposition. D. These strategies require decisions about the specific customers the firm will target and the marketing mix the firm will develop to appeal to that target market. 5) To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at: A. Market penetration. B. Com Read more: According to the text, marketing means A. Selling. B. Much - JustAnswer

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