Animal Cruelty Rhetorical Analysis

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Animal abuse is a serious issue that is often overlooked because it is not on everyone’s top priorities. However, this does that mean the issue does not matter. Many organizations such as PETA try to raise the people’s awareness about the issue. Animal Cruelty commercial by Sarah McLachlan provides the audience with information and the crucial conditions of the abused animals and offers ways for people who are interested to help such as donations and adoptions. In order to appeal and grab interest of a larger audience, the commercial possess very strong qualities of ethos, pathos and logos. In the animal cruelty commercial, they approached the use of ethos very methodically. They endorse a well-admired celebrity like Sarah McLachlan to speak about the issues against animal cruelty. This is a very…show more content…
This method is the last step into sealing the deal with the audience because as effective as targeting the audience with a likable celebrity endorsement and appealing to their emotions directly is, the audience still needs to see the hard facts and statistics to be able to have solid proof that what the commercial presents is true. In the commercial, logos were used by presenting the audience with facts about the abused animals and evidence of the abused animals and their conditions through videos. First, when the commercial introduce the audience about the issue, the videos they present consist of the abused animals. However, when they inform the audience that there are ways to help these animals such as through donations and adoptions, the videos they present shows the rescue team from the organization rescuing the animals from the poor condition. They informed the audience of the condition of these animals and how with just pennies a day, the audience can make the difference between life and death for these animals. With the hard-to-ignore facts, the audience is

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