Analysis on Imperial Tobacco with Microeconomic Factors Current Years

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1. Introduction Imperial Tobacco Group plc. (Imperial) was formed in 1901. It is the world’s fourth-largest cigarette company and the world’s largest producer of cigars, fine-cut tobacco and tobacco papers. The main target market is the UK, which took up 45% market share (Imperial, 2012). The company now is facing many macroeconomic issues. While with the implementation of British government policies, Imperial Tobacco will experience a new challenge in the future. 2. Current macroeconomic issues 2.1 Steady growth GDP can be seen as “the total annual output of goods and services on which aggregate demand is spent” (Sloman, 2008, p.277); it can be calculated as the sum of consumer spending, investments, government spending and balance of import and export. 2.1.1 Current issue UK has a fluctuant GDP since 2009. There is both positive and negative growth in the recent years (Trading Economics, 2013). GDP of UK shrank by 0.3% at the end of 2012, which is mainly attributed to drop in mining and quarrying industry, after maintenance delays at North Sea oil field. Manufacturing is another sector that causes the negative growth in GDP; it has decreased by 1.5% than the year before. Now UK is facing a tough situation because the economy is not going to have a significant growth in these years and UK will be in downturn (BBC, 2013). 2.1.2 Influences Nevertheless, a GDP increase has occurred in the third quarter 2012 which was mainly because of the London Olympic Games (Thompson, 2012); it affected the retail industry, performed in an increase of sales and tobacco revenues (London South East, 2012). 2.2 Unemployment Unemployment rate refers to the number of unemployed people as a percentage of the total labour force. Generally, a booming economy will bring a decrease of unemployment rate as more labour is used to meet extra demand (Sloman, 2008). 2.2.1
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