He set the tone and direction for a young company created in 1972, called Nike, and today those same words inspire a new generation of Nike employees. Corporate goal is to carry on his legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders. It started with a handshake between two visionary Oregonians - Bowerman and his University of Oregon runner Phil Knight. They and the people they hired evolved and grew the company that became Nike from a US-based footwear distributor to a global marketer of athletic footwear, apparel and equipment that is unrivaled in the world. Along the way, Nike has established a strong Brand Portfolio with several wholly-owned subsidiaries including Cole Haan, Converse Inc., Hurley International LLC, NIKE Golf, and Umbro Ltd. Nike’s world headquarters is located near Beaverton, Oregon, a suburb of Portland.
Distribution* * Nike has worldwide distribution line * Nike has good distribution line to retailer * Nike has new ordering system, named Futures Ordering Program Research & Development* * Nike has NSRL (Nike Sport Research Laboratory) and APE (Advanced Product Engineering) which cooperated in developing and executing idea * Nike did direct research to the athlete by accompanying their daily activities to find the best suitable product * Nike always developing superior technology to compete with others Management Style / Culture* * Knight as CEO Nike, is an former athlete of long distance run * Nike working culture is established as camaraderie and cooperative culture. * Factory design in Oregon is especially designed to create natural circumstances and equipped with complete sport facilities. Social Responsibility* * Nike placed VP for social responsibility in 1998 * Nike joined Fair Labour Association (FLA) and Global Alliance for Workforce and Communities (GAWC) * Nike funded many NGO such as WWF, etc. * Nike do public relation activities to keep the company’s image Finance / Accounting* * Nike has healthy financial situation, But, Profit margin is lower than Gross Profit margin | 2013 | 2012 | 2011 | Gross Profit Margin | 43.6% | 43.5% | 45.7% | Profit Margin | 9.8% | 9.5% | 10.6% | Current Ratio | 347.1% | 305.1% | 285.4% | ROA
The company goes all out to market itself and with football boots and in particular Nike Mercurial Vapor there is massive potential for production of the boot worldwide. Nike's marketing mix should be seen a a great example and coupled with it's reputation of being one of the worlds leading sports brands, it's huge list of endorsed athletes and it's history of quality products they have a perfect balance to achieve their targets. Product The Mercurial Vapor is a football or "soccer" boot manufactured by globally renowned sportswear manufacturer Nike. It is the first of it's kind in a new lightweight type of boot on the market and it had several key innovations. The upper part of the boot was made from an ultra thin synthetic, lightweight fibre, renamed "Nike Skin" which claimed to be thinner and stronger than kangaroo leather.
Background work cited: http://www.webmarketingassociation.org/wma/wma_newsletter7_prince.htm In April 2003, the Prince® and Ektelon® brands were sold to a partnership consisting of the senior management of the Prince Business and Lincolnshire Equity Fund II, L.P. The new owners named the organization Prince Sports Inc. and sought to reinvigorate the brand through exciting new product launches, an aggressive marketing campaign, and a totally new web presence that would be the starting point of the new era of Prince Sports, Inc. Prince has proven itself as an industry leader in performance racquet sports equipment and has
COMPANY SUMMARY REEBOK: Once, an independently owned athletic wear company, now a subsidiary of the German company Adidas in 2001. Reebok has been a long running brand in many sporting arenas and is marked as one of the US’s top makers of athletic shoes and apparel. Reebok, has over 200 retail stores internationally, and has sports licensees for a variety of domestic leagues and international leagues. Since, the 1980’s Reebok has sparked the fitness and aerobics craze and continues, to promote with their brand that fitness is a lifestyle. A&G Advertising: Allen and Gerristen, operates as an independent advertising agency.
“In the Olympic Oath, I ask for only one thing: sporting loyalty.” This quote is taken from the man who is primarily responsible for the revival of the Olympics, Baron Pierre De Coubertin. At the age of 29 as a French educator, Pierre de Coubertin had a desire to promote better international understanding through love of athletics. 114 years later, his desire being accomplished, is now taking place in Vancouver, Canada— better known as 2010 Olympic Games. Everywhere you are right now, you either hear or see something about the Olympics or Olympic related. Our country is well represented with many talented Americans playing for us at the Olympic Games going on right now.
With 127 stores in 31 states and 11,000 employees, REI was founded in 1938 (Smith, 2012). In 1938, Lloyd Anderson began the now largest consumer co-op. This company sales men, women, and children high-quality gear and apparel for outdoor recreational needs (The REI Story, 2013). REI uses the focus strategy which shows in their limited variety of items sold in the store and their commitment to selling sporting goods, gear, and apparel. According to Forbes, REI is the number one retail company to work for;
BRS first sale to the public was a soccer shoe named “Nike” in the summer of 1971. In 1978, BRS, Inc. officially changed their name to Nike, Inc. The company started to sponsor professional athletes with the intent to expose merchandise and to market the product. Nike started getting noticed by the public and it became a successful company by 1980, when they conquered 50% of the United States athlete shoe market. Nike, Inc. is currently one of the world’s leading supplier of athletic shoe, apparel, and the manufacturer of sports equipment.
Although Nikes logo the Swoosh is one of the most famous logos ever, Nike reached its level of greatness by diversifying its company and buying several brands along the way to help increase the strength of the company. A. Mission Statement To bring inspiration and innovation to every athlete* in the world II. Environmental Analysis Original founded to be solely a athletic shoe business and more specifically a track & field shoe business, Nike is now the lead sport shoe company for all sports ranging from the quite sport of golf to the violent sport of Football. On top of this Nike has emerged as leading fashion company as well as it now only is the leading sport appeal company, but also sets the trend for many of todays youth.
They have around 6000 stores in USA and 2000 Stores in UK, Japan and Canada. External Enviorment * The external analysis of the sports apparel will describe the attractiveness of the industry. * Amour has a high threat of substitute, high competative rivalry and a they need to be differentiate their product. * If they can differntiate their product that time they can gain more profit, else competitor will take the advantage. * Moreover, they can cover more population as the demand of sports wear and apperal industry demand is increasing day by day.