Analysis of Coke Advert

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Coke Advert Analysis The produce being publicized is a fizzy drink My favourite Coke Advert was Coca cola live life light. The products brand name was Coca Cola. This has been specially picked because it is quite lively and sounds quite fun. This is a well-chosen name because it has a nice rhythmic beats, catches your eye and the iambic rhythm to the name kind of shares a dance move and helps the brand stay in your memory. The audience is mainly for everyone but is especially designed for people who want to be lightweight like bodybuilders, singers, and athletics people but still want to have Coke. They might not like the sugar of real coke. The motive of this advert is for people to have Coke get up and not slump and bounce around without as much sugar as the normal coke. The main image is a woman bouncing/flying around the page with bubble everywhere coming from a main Coke Light bottle. This has been chosen to show that when you have coke you can go back on your feet and feel light and healthy still. The image only uses two colours; red and grey/white. Many people associate white with air and air is quite light which ties in with you being able to jump to your full potential with this version of coke. The red ties in with cokes familiar branding colour. The woman she in this advert is smiling to show she enjoys the product and bouncing around blowing bubbles. The camera distance used is quite a close distance to see the woman floating around happily and the bubbles. The camera angle on the page is unbiased so you can see everything on the page. The slogan used for the product is “live the light”. This is effective because it shows that there is a alternative better way of living and a more fun way of life. The language used in the advert is fairly small and simple. The word light is ambiguous because it meant light as light physically and light to tie

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