Amazon focuses on convenience, selection range, and price. “We seek to offer the Earth's Biggest Selection and to be the Earth's most customer-centric company, where customers can find and discover anything they may want to buy online”. In addition to the direct retailing services, Amazon allows other small and medium sized businesses to sell their products through the company’s websites. The customers and business are able to complete their orders and transactions in Amazon’s websites. Other individuals such as authors, musicians, and filmmakers are also able to sell their products using the same platform.
One of CanGo’s leading competitors, Amazon, was established in 1997, and its primary scope of business was to sell books on the Internet. While many top companies spend millions to market their brands, Amazon puts that money into advancing technology on its website and creating affordable shipping options for its customers (Ante, 2009). The website offers not only books, but a wide variety of products ranging from electronics to home goods. Amazon has expanded six international sites including Canada, China, the United Kingdom, Germany, Japan and France and encompasses their branding strategy by stating "We're not in the book business or the music business. We're in the customer service business.
P5 Explain how internet marketing has made a selected business more efficient, effective and successful. The opportunities for business efficiency based on the increasing availability of the web technology which gives Perfect Paints all kinds of opportunities to speed up the interactions with both suppliers and customers. Therefore this can lead to a number of efficiencies. Firstly, the supply chain efficiencies is when a business will always be both a buyer and a seller, buying products from other businesses, buying product from others and selling to others or private consumers. A company like Perfect Paints has to buy the materials it used before it can sell finished products.
Josh Houston COM405 Rhetorical Criticism #2 7/26/2015 When it comes to retail web sites, Apple Inc. is one of the major players in the interactivity of it’s online communication. Retail websites such as Amazon.com, Wal-Mart.com, Best-Buy.com, E-Bay, and a host of others, have an interactive structure to their websites, that makes their customer’s online shopping experience an easy, fast, and convenient way of purchasing various products, an enjoyable one. Among that list is Apple Inc. According to the e-commerce trade publication, Internet Retailer, Apple has surpassed Staples to become the #2 online retailer, with Amazon.com remaining at the number one spot. Although Amazon.com is a juggernaut when it comes to online retailing, primarily
The recent increase is due to low delivery cost to customers. Customer relation management and information technologies- one reason Amazon has grown is due to their ability to keep customer satisfaction database. With this in mind, this helps Amazon to offer customers specific items or bundles bases on their previous customer preference. which is a win, win deal. Amazon is global, it was an original .com within the last ten years it has devolved a consumer data base it has been one of the first online retailers.
Search engines are the driving source for online shopping. When consumers can type in a name of a product and click search hundreds of stores come up with pricing of the product. People like choices, and would rather search through the web for the best product and pricing. Associability plays key role in the success of companies. Companies have to pay a huge price to have their store front at the top of the search list.
For this task I have been asked choose a business to analysis how the business has been designed covering the points I have been discussed in P1, P2, P3. The business I have chosen is Amazon. Amazon objective are to become a better place for customers to buy and sell products to the highest standards while they still making money, they also discover new products the releases that customers would be interested to purchase, but they aim to keep their customer pleasure by offering discount and giving vouchers by storing their products in large warehouses. Amazon is a biggest worldwide business which provides products to their customers; by providing latest products to their customers they could make great money. Selling latest item on their site would get more customer, by getting more customers this will help Amazon business to gain better shopping place for customers.
The most important marketing strategy in Amazon is its customer-centricity. Achieving customer loyalty has been their biggest success factor. Amazon.com Case Study 1.1 Case Study Objectives * To investigate, analyze and evaluate Amazon.com external and internal environment * To study background information Amazon.com's Customer Relationship Management (CRM) * To study how Amazon.com can offer its back-end expertise to customers * To answer questions of underlying case problems regarding Amazon.com value proposition and its CRM technology offerings 1.2 Company Background Amazon.com, an e-commerce company was incorporated in 1994. Jeffrey P. Bezos founded the company and has been the Chairman since 2000. Bezos wanted a name for his company that began with "A" so that it would appear first in lists, like in phone books.
More and more business relies on information technology because the manager of these businesses realizes the big difference between the traditional model and the new model. Amazon is a good example. When Amazon’s founder saw the opportunity to change the way people buy books, using the big power of IT, he made a successful move and expanded Amazon.com, making it a comprehensive online shopping website. This article will show how supply chain management and customer relationship management works in Amazon.com and how they affect Amazon.com to get big success. Company Overview Amazon.com, Inc. is an American multinational electronic commerce company.
At the beginning it was just an online bookstore. Six years later, Amazon used their own inventory management, distribution infrastructure, fulfillment, and customer service model to become the one of the biggest online-shopping company. By 2000, over 75 percent of U.S. consumers recognized the Amazon.com brand, and the Interbrand ranked the company as the 48th most valuable brand worldwide. The number of customers increased from 14 million in 1999 to over 20 million in 2000. However, a successful company like Amazon.com also has its own actual problems.