Secondary Research is when the data and information has already been collected. This helps businesses because it’s an easy and quick process of gathering the information/ data. The advantage of secondary research is that the information is easy to access and it’s a low cost process. A problem that occurs is the information may not be specific to the business purpose
2) Why isn't MWX selling? (.5 - .75pg) Kathon MWX is not selling because, either customers aren’t aware of the product or customers do not see a need for biocides. MWX is a "maintenance" biocide, meaning it would not work with the initial concentrate, thus it was not going to sell as part of that market. When customers are making initial purchases for their metalworking business they may forget to buy products for extending the life of their fluids. If customers are visiting their local industrial "supermarket" these facilities do not display MWX prominently and the 14 person sales force dedicated to this product are unable to educate large numbers of sales reps and end-users on the benefits of MWX.
Websites are really easy to use and contain a variety of information, such as pictures, tables and diagrams/graphs. Websites can be really inviting, they can be colourful, this is better than a website looking really dull and boring as nobody would want to read the information there. Books are a suitable resource too as they are reliable. Books are reliable as they have to be checked by a number of agents before they get published therefore there won't be anything made up in there. Books are also a good resource as they include case studies and real life situations.
a. Thomas Green i. Did not seek guidance from more seasoned managers like McDonald had suggested ii. He directly confronted Davis on his alleged propositions for 2008 sales iii. His lack of enthusiasm in the company has affected how well he performs b. Shannon McDonald i. Did not directly respond to the first email Davis sent her.
In this situation, the company failed to report the write-off of uncollectible receivables and ignored discounts on outstanding receivables for large customers who were struggling to sell Leslie Fay’s products. With regards to the inventory account, Leslie Fay had been known within the industry to be behind the times with the latest fashion. Because of this, it would be reasonable to expect the company to report significant write-offs of inventory for items they were not able to sell, however, the inventory account actually increased over the examined time period. Accounts
I couldn't ... commercial principles and practices, which was a sort of bookkeeping thing, was beyond me. I can still remember, you know, DR, B black, P purple, CR and all that sort of jargon. But I was never good at keeping the books. My wife looks after the family finances, and it's just as well that she did, because I wouldn't have been able to handle it I don't think. But again, that was ... the stress I suppose on maths into the commercial stream was something that inevitably led to my departure from school when I was
The IT team had the business team so confused during the meeting that they eventually just tuned out and IT never actually got to talking about how the new technology could be used for marketing and why it was a good idea. The next issue is the lack of integration between IT and business. Not only do they have problems communicating the points they are trying to get across in language that can be easily understood, but the business end feels as though IT does not know how to meet their goals. A good example of this is on page 76 where it is discussed that “IT people don’t even know some of our basic business functions” and “We don’t feel IT is contributing to creating new business value for Hefty.” Lastly it seems as though there is bad time management and planning on the IT end. I cannot be too harsh on this considering that many projects do not go as planned, on schedule or on budget but this did raise a red flag in the mini case.
A basic advantage for MIG using states as a geographic control unit is that they are easily identifiable. Now looking beyond this simple, obvious aspect, MIG’s approach at using states as their geographic control unit has more benefits. Since MIG’s sales force focuses its efforts on selling their insurance policies to manufacturing facilities, they’re never presented with the issue of their customer’s leaving the geographic area. Another added benefit is that MIG’s sales manager can easily access data about their target customers within the control unit which allows them to focus their efforts on those specific manufacturing facilities. Information like the number of manufacturing facilities and the number of employees at each facility as well as facility locations, their positioning within the geographic area and concentration is readily available in public databases to acquire.