UBER: Pricing Strategies and Marketing Communications [pic] Author Note UBER: Pricing Strategies and Marketing Communications Introduction/Executive Summary Uber Technologies, Inc. is a privately held, global, transportation network in the “rapidly developing, technology-based personal urban transportation arena (Weiler et al)” that was founded in 2009 by Travis Kalanick and Garrett Camp in San Francisco, California. Initially known as UberCabs, the company started as an exclusive “private luxury car service” to the executives of Silicon Valley, “a leading hub for high-tech innovation and development and accounts for one-third of all of the venture capital investment in the United States (www.pwc.com).” Appropriately so, the company benefited from this tech savvy niche market by using innovative smartphone technology via an app as its primary means of “linking” its employees/needed drivers and passengers/customers. Customers are able to use the convenient phone application to request rides and track their reserved vehicle’s distance from them. This service has been highly successful and has had very rapid growth in the 6 years since its inception. As of December 2014, the service was available in 53 countries and more than 200 cities worldwide.
In fact, it is now operated in more than 200 countries worldwide which is available any time of the day only if consumers have the app installed on their phone where they can easily access to the service and can track the driver’s location on the map. (Uber Official Website) According to Figure 1, Uber’s net revenue went up to $500 million in all of 2014, and $680 million in the first half of 2015. This was due to the effective promotions and the pricing strategies that the company focused on in order to attract the consumer’s attention. This suggests that the percentage of bookings taken by the promotions also rose, from 1.5% in the first quarter of 2015 to 2.4% in the second quarter. (“Uber's Financials Show Huge Growth, Even Bigger
5.High-profile users tweeted about the DRIVE to help victims of the earthquake, and many of their followers tweeted and re-tweeted the message, helping the Red Cross raise more than $8 million through text messaging within 48 hours of the quake. synonym=forward I chose the word forward because when I hear or read the word drive i immediately think of cars and moving
Miley Cyrus: The Social Media Movement Today’s world seems to revolve a lot around the use of social media such as Twitter, Facebook or Instagram. Even celebrities use social media to keep fans updated on their recent activities and publicize their lives. In my recent studies I have analyzed celebrity Twitter profile of Miley Cyrus. Cyrus posts primarily consist of shout outs and announcements about her recent works in the music industry, a clear example of how social media can be used for a form of advertisement. An analysis of Mileys profile reveals that she uses her profile to advertise her music and keeps her fans updated of her upcoming music albums.
How is social media affecting social movements? Social Media is becoming a global phenomenon. With Facebook housing over 845million users and Twitter having 140million users worldwide (Stone, 2012) it is possible that social media is bringing social change to the world. These social media platforms have caused global affects for example the recent KONY2012 campaign which continues to circulate through social networks such as Facebook and Twitter, has dominated the views of millions of people over a short period of time. Since March 5th the video produced by San Diego non-profit Invisible Children has been shared and viewed by more than 100million people worldwide.
For example, television news together with print and online newspapers are still the most important sources of political information in most countries. Social media has reshaped structures and methods of contemporary political communication by influencing the way politicians interact with citizens and each other. However, the role of this phenomenon in increasing political engagement and electoral participation is neither clear nor simple. Research has it that the use of social media is becoming a feature of political and civic engagement for many Americans. Some 60% of American adults use either social networking sites like Facebook or Twitter, and a new survey by the Pew Research Center’s Internet & American Life Project finds that 66% of those social media users—or 39% of all American adults—have done at least one of eight civic or political activities with
Explain how strategic management and the strategic management process are illustrated in this case. MTV used strategic management and strategic management process in many different ways according to this case study. They used Twitter hoping to move in on the digital media and during the VMA awards along with what was happening on TV to get more viewers and it worked. The ratings skyrocketed with over 2.3 million Tweets, 11.4 million viewers, and up 27 percent from the year before. MTV networks are also in 160 countries with a winning approach mixing universal youth sensibilities and local tastes so the company does not come across as a cultural imperialist.
ASTON UNIVERSITY SCHOOL OF LANGUAGES AND SOCIAL SCIENCE: PRE-SESSIONAL MODULE LE2046 RESEARCH PROJECT PROPOSAL TOPIC ‘Google Plus’ Versus ‘Facebook’: A Social Networking Competition For Customer Loyalty Name: Yang CHEN Student Number: 119144846 Tutor: Richard Galletly Introduction It is commonly believed that Facebook is the most popular social network which is used by people worldwide (Gunelius, 2011) and it had over 750 million customers by June, 2011 (Facebook, 2011a & b). According to Kelleher (2011), there is a forthcoming competition between Google Plus (henceforth Google+) and Facebook related to customer loyalty. He goes on to state that despite being a new brand, Google+ matches Facebook on many aspects and surpasses it in other ways. In addition, BBC News (2011) states the latest objective of Google+ is to achieve more than 500 million users. By this token, a competition for the market shares of social networking will be unavoidable by Google+.
With the increased popularity of cell phones with internet capabilities, people would be able to pay their bills upon receiving the alert. In addition, one can send a text message to Google to find out directions, weather, flight status, sports scores, etc. Services like ChaCha allow us to answer any of our questions. All you do is send a question to ChaCha and a live person will send you a message back, within a few minutes, with the answer to your question. However, these convenient services, as well as general text messaging, have its outcomes.
al 2011). Twitter was created in 2006, just when Facebook decided to expand its membership to the general public. From the beginning, Twitter has had a competitive advantage over Facebook and other social media websites as it offers a wider range of options for networking. Twitter was the first to offer microblogging, which allows users to share their thoughts to the world with a strict limit of 140 characters. In addition, many celebrities became notorious users of this platform since its creation, which has also contributed to Twitter’s continued growth.