Analyse the Factors That Affect the Outcomes of Presidential Elections

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Analyse the factors that affect the outcomes of presidential elections To become President of the United States of America, there are a lot of variables that stand on the way of the candidates. It is not a simple matter of pure policy and tradition (although these do play a part) instead the candidates need to appeal to a wide range of different demographic profiles i.e. ethnic minorities, and states renowned for their inconsistent voting patterns (swing states) Furthermore, the personality and presentation of the candidate, plays a key role along with the tactical organisation of the campaigns. Arguably though the biggest factor that affects the outcome of the Presidential election is the money spent by the candidate. Due to the fact that there is a direct correlation between the candidate who spent the most money on their campaign, and the eventual winner of the election, suggests that whoever spends the most money on their campaign will ultimately become president. In 2008 Barrack Obama won the election after spending over $750million on his campaign. John McCain spent $370,000million, less than half of what Obama spent. Over $425million of Obama’s money went towards the media, when you consider the fact that McCain spent under $130 million on the media it is clear that Obama was in the public eye a lot more frequently, therefore the average voter would have been constantly hearing positivity around Obama in the newspapers and on TV, and less about McCain, meaning that they would feel more inclined to vote for him as they have a greater idea of who he is and what he is doing. This suggests why Obama won the key swing states, Ohio, Florida, Virginia and Pennsylvania. Barrack Obama came from a relative unknown person, to a presidential candidate in matter of a few years, whilst McCain, as his age suggested had a political past that many were not fond of. In
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