An Exploration of the Evolution of Sexualised Images in Pop Music Videos Essay

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An Exploration of the Evolution of Sexualized Imagery in Popular Music Videos ‘A Case Study on Madonna and Rihanna’ BA Media Production Management Nicholas Codd Tutors: Dr Gerry Johnson & Christine Moynihan Study submitted in part fulfillment of the requirement for the award of a Bachelor of Arts in Media Production Management. I hereby certify that this material, which I now submit for assessment on the programme of study leading to the award of a Bachelor of Arts in Media Production Management is entirely my own work, that I have exercised reasonable care to ensure that the work is original, and does not to the best of my knowledge breach any law of copyright, and has not been taken from the work of others save and to the extent that such work has been cited and acknowledged within the text of my work. Signed: ID Number: Date: 30th August 2011 Acknowledgements I would like to thank all the tutors on the B.A. Media Production Management course for their dedication throughout the degree. I would also like to thank my tutors from the previous studies I completed in Ballyfermot College of Further Education. To my friends and family – for your continual support I would like to offer thanks. Thank you also to Thomas for proof-reading and for not being ‘too harsh’. I would finally like to offer a special thanks to Sinéad who has supported me throughout the year. Without your help, the journey may have become to long and tiring to complete. Thank you. Abstract Using the qualitative method of broad interpretive analysis this paper compares the evolution of sexualized images in the following two pop music videos: Madonna “Justify” and Rihanna “S&M”. Five images from each video were selected for analysis. Images were chosen if

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