An Absolut World

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An Absolut World In the ad “IN AN ABSOLUT WORLD” for Absolut Vodka, it shows a world with now media involvement, cheaper prices, and a politician that you cab obviously tell is lying. This ad could make you want to buy this product because of the symbolism within the ad itself. In the essay “Sex as Symbol in Fashion Advertising,” it shows that emotion and a play on images and text helps “sell” products. This particular ad helps “sell” the ad by incorporating images that are appealing to a person by showing relief to typical life that we live, by drinking Absolut Vodka, it would make this fantasy world that is shown in the ad come alive and seem real. This particular ad is a two page advertisement. On the first page it has multiple ads that they have released previously but as a mosaic type of setup. For example, one of the ads is a picture of a politician as if he was at a press conference or a debate, and he has a long nose like Pinocchio as if he were lying to the public or whoever it was listening to him. Another one, which is the larger of the pictures on the ad, is of Time Square. In this image it shows that instead of advertisements that are typically all over Time Square, there are famous paintings like Mona Lisa. On the second page, there is a lot of white space with wording about being “in an absolut world.” One of the phrases is “In an absolut world we question everything. We challenge assumptions and defy convections. Because that’s the first step in making things better.” This part of the ad shows how if we followed these things it would relate the images that are shown on the previous page. Across the center of ad it says “IN AN ABSOLUT WORLD,” But if you take notice to the spelling of the word ABSOLUT. Absolute in the ad is spelled without the “e” at the end, which shows that if someone were to drink this vodka the world could be changed to
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