Amusing Ourselves to Death

812 Words4 Pages
Neil Postman, the author of Amusing Ourselves to Death, presents bold new ideas about television and modern culture. He analyzes the media, past and present, as well as the mediums of cultures until present to come to one discovery. Public discourse, mainly political discourse, has been tainted because it is presented more in images than in words. Postman uses many different rhetorical devices to convince us it is terrible that pictures have replaced words as the chief mode of communication. Hyperbole is the first device that postman uses. The title Amusing Ourselves to Death is a good example. Of course it would be very difficult to actually kill yourself with amusement, but the point he is trying to get across is that our culture responds to entertainment more than to facts. He further shows how this is true in chapter 9 – Reach out and Elect Someone when he states that, “... it was not until the 1950’s that the television commercial made linguistic discourse obsolete as the basis for product decisions. By substituting images for claims, the pictorial commercial made emotional appeal, not tests of truth, the basis of consumer decisions.” (Pg. 127-128), Postman is showing that by only appealing to our base emotions, we aren’t required to think as much as when presented with fact. Because our culture has accepted this new attitude, Neil believes that our society has become worse. He uses the hyperbole as a sort of attention getter; to make a reader ask himself if the title can actually come true. Logos is used throughout the book and is mainly found in Postman’s quotes and examples. He is reasoning that his claims are true by backing them with other sources that agree with him, and more information about what he says. Ethos is also being used, but not very strongly, because Postman wants to give facts as the base of his argument. Pathos is essentially non-existent
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