American Colonial Heritage

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American Colonial Heritage (ACH): Business Opportunities in High Potential Developing Countries Memo 3rd November 2006 TO: David Sullivan - Vice President, Sales FROM: Alexandra Jones SUBJECT: Report on How to meet the U.S. Government contract Enclosed herewith is the analysis of different possibilities to meet the U.S Government contract for American style office furniture. The report analyses three different international markets for expansion as opposed to each other and the interests of ACH. Executive Summary American Colonial Heritage, a renowned furniture manufacturer, has the opportunity of supplying American style furniture to the U.S. Government. Even though this proposition has the potential to increase sales and exposure considerably, there are apprehensions if ACH can fulfil the given requirements. The drawbacks identified are unavailability of spare capacity and facilities. Therefore, ACH is considering international expansion and different options like China, India and Vietnam have been scrutinised. After evaluating each of the aforementioned options with the quickness, quality, capacity and cost considerations, it is proposed to start operations in Vietnam by acquiring a furniture major called Quan Thanh Furniture. Word Count: 103 Table of Contents SL.NO CONTENT PAGE NO. 1. Situation Analysis…………...………………………………………….....4 2. The Problem…………….. ……………………………………………….6 3. The Options……………………………………………………………….6 4. Criteria for evaluation…………… ……………………………………...6 5. Evaluation of options...…….………………………………......................7 6. The Recommendation……………………………………………………..9 7. Action plan………………………………………………………………..9 8. Exhibits……………………………………………………………………10

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