Amazon's Mission Statement Essay

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Mission and Vision Paper Amazon Strategic Management Amazon’s corporate mission statement. We seek to be the Earth’s most customer-centric company for three primary customer sets: consumer customers, seller customers and developer customers. Amazon answers the most important question that a mission statement is supposed to answer, that is “What is our business”. Amazon has three main customer sets, consumers that buy products on their website, sellers that sell products on their website and their developer customers whom might use their resources to develop websites, create applications, build databases, network and to utilize storage. “We seek to be the Earth’s most customer-centric company”, the operative word here is Earth’s. Amazon is definitely a global company that spans the entire earth they have websites in the USA, Canada, United Kingdom, China, France, Spain, Germany, Italy and Japan and anyone outside of those countries can access any of the Amazon websites of its choosing to do business. I believe Amazon’s mission statement addresses whom the customers are, it also touches on its major services which are selling goods, a platform for sellers to sell their goods and also providing a platform for developers, Amazon sells far too many goods to begin to list in a mission statement as they just about sell everything. The mission statement tackles their markets geographically it states it’s desire to be the Earth’s most customer-centric company. The mission statement doesn’t specifically address technology however one could infer that Amazon is current in technology if it tends to appeal to all customer on Earth in addition to attracting and retaining developer customers. Amazon’s mission statement doesn’t directly address profitability however becoming the Earth’s most customer-centric company is almost all encompassing for a company to set

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