Develop an online business expansion proposal Western Governors University 1. E-Commerce Solutions (Ability to Pay Online) Netta’s aim is to keep the company and customer in mind when selecting a vendor to choose and how to benefit both the customer and the company. The best way for Netta’s to recognize how they will combine the purchase transaction the customer has previously chosen with what they would like to purchase from the website is to find the right vendor that will allow the purchase process to be as effortless as possible. The vendor that Netta’s would use is X-Cart. They are a shopping cart software and ecommerce solution with the capacity to compensate thousands of on-line checkout transactions worldwide.
First, offering to purchase on the website will gain more attention from customers because of the convenience of time. Time plays a huge role in customer’s experience, for that reason customers will gain the easy of buying products online at Kudler Fine Foods. Additionally, KFF can advertise the unique products and services offered added to having customers enjoy the benefit of shopping online. For instance, coupons, weekly specials, gift cards are some of the incentives that the website can offer to attract more customers’ trough the website and increase revenue. In conclusion, Kudler Fine Foods needs an effective management team to operate successfully at their best ability by allowing them to implement their knowledge and skills to improve productivity around the business.
T. J. Maxx’s Marketing 1 T. J. MAXX’S MARKETING STRATEGY By: Carol Hall BUS: 235 – Introduction to Marketing Instructor – Vicki Long T. J. Maxx’s Marketing 2 My all time favorite store is T. J. Maxx. I enjoy TJ Maxx for their trendy styles and affordable prices. Along with these two attractions, TJ Maxx is also famous for the colorful décor that is very appealing from the curb. Because of the vast diversity of products that are offered at T. J. Maxx, this outlet would fall under the retail umbrella of outlets. “T.
TESCO’S CASE STUDY From this task I will be explain the difference between two different businesses and how different they can actually be. These will be studied form the same local area. The two companies I will be studying are Tesco and Ryder store. Tesco’s is one of the largest companies in the world and is the largest retailer in the United Kingdom, its stores are around the world and are in 20 different countries. Its sole and only sector of the market is the third sector (tertiary sector).
CASE-STUDY #3 1) What is the value proposition to the customer of Web-based Shopping? How does it compare to the other innovations in customer service that Ives mentions at the end of the case? Value proposition to the customers shopping on the web. A) The first and foremost is the convenience of the home. This value proposition actually leads into savings of time and money in terms of gas.
Selling latest item on their site would get more customer, by getting more customers this will help Amazon business to gain better shopping place for customers. However Amazon get loads of customer’s everyday purchasing item from their website, this is because their products are very low cost which customers be happy to buy from them. They also give offers to customers who buys their items regular from their website, by giving offers like vouchers or free delivery on next order this would keep the buyers happy so they could shop more often on their site Amazons website is very masculine this is because the website has been using black and white colours with the normal fonts, but few days ago it was Halloween therefore they have made it look very attractive for the customers to shop on their website for Halloween styles clothing for kids and family as they have loads of Halloween products in stock they have putted all the items on low cost so they could get more customers shopping on their site. Because of Halloween they have designed the website homepage with all the top popular item that customers would be interested most they have done this so the
Strategic Management Evaluate the suitability of the emergent and intended approaches to strategy management for your chosen organization. Tutor：Michelle Davey Student Name: Chang Liu Student Number: 22040021 (1837 words) Introduction Amazon, from an online book store grows up to a virtual retail supercenter, becoming a Fortune 100 company (Amazon, 2013), selling different types of products such as books, electronics, clothes and toys. Today, Amazon become the largest online retailer, almost achieved their mission “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices”(Amazon, 2012). This essay wills focus on analysis the intended and emergent strategy for Amazon than evaluate it suitability for both approaches. In this process this essay will use some methods such as PEST, Porter's Five Forces and SWOT method（in Appendix）.
One of CanGo’s leading competitors, Amazon, was established in 1997, and its primary scope of business was to sell books on the Internet. While many top companies spend millions to market their brands, Amazon puts that money into advancing technology on its website and creating affordable shipping options for its customers (Ante, 2009). The website offers not only books, but a wide variety of products ranging from electronics to home goods. Amazon has expanded six international sites including Canada, China, the United Kingdom, Germany, Japan and France and encompasses their branding strategy by stating "We're not in the book business or the music business. We're in the customer service business.
What is meant by this is sites such as Google or Facebook give us free services, or so we think, but what is really happening is they collect our personal information and sell them to businesses so they can use it to lure us into buying their products through specialized ads. In my opinion, this is a smart business tactic, although not the best. Just because we give out certain interests we have, it doesn’t mean that it’s the only interest we have. It would be much smarter to give a variety of ads so that people are open to looking at something they didn’t even know that they may need or enjoy. There is only so much you can give us of something we already
A graduate of Princeton University with a degree in computer science and electrical engineering, he went on to work on Wall Street studying market trends before eventually changing to network development ("Jefrey p. bezos," ). His final job which he quit to start Amazon.com was working as the Vice President of D.E. Shaw which was “a firm specializing in the application of computer science to the stock market” ("Jefrey p. bezos," ). His education and work experience put him in an excellent position from which he could see the potential for ecommerce. Due to the rapid growth of the Internet during the mid-1990s and the lack of an already established online bookstore, Bezos’s startup company was able to achieve startling success with very little investment.