Amazon.Com’s E-Business Model

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Discuss whether or not Amazon has lost its identity by expanding into markets well beyond books. I don’t think that Amazon has lost its identity by expanding into markets well beyond books but they have some challenges ahead. The Amazon.com company has not lost its identity but has a new identity of selling anything and everything you need. This huge E-retail brings lots of new challenges with storage and marketing cost for the Amazon.com company. I believe that Amazon.com is a strong and growing company today because it offers so many products to consumers. I see this company as an on-line one stop shopping market place. Amazon.com’s main mission and vision has always been to serve its customers from the time to company started in 1995. It serves its customers by offering so many product choices while trying to offer the lower prices. Although, Amazon.com started out as an online bookseller, today the company has grown to selling many products in the United States and around the world. On Amazon.com, you can find almost anything 24hrs a day that can be shipped to almost anywhere in the globe. All these offerings come with its challenges for the company. Some of Amazon.com’s main problems are the amount it is spending on storage and marketing in order to do all it that it promises. In an article in Bloomberg BusinessWeek called Amazon.com Climbs After Analysts Recommend Stock, stated that, “Chief Executive Officer Jeff Bezos is spending more on places to house the growing array of televisions, apparel and auto parts sold via Amazon’s site. The company also stepped up its use of TV commercials to promote the Kindle and increased marketing for the Zappos.com shoe site.” The article also stated that, “operating income will be $360 million to $560 million” and that “operating expenses rose 40 percent to $7.29 billion last quarter.” In the end, Amazon.com will

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