E-tailer & Persuasive Messages By, Dale Kowalczyk 9/2/2012 Week Two COMM470 Ms. Kachmor E-tailer & Persuasive Messages Introduction When consumers look into the true meaning of E-tailer it is derived from electronic retailer. E-tailer has shaken the world as we once known it. The need for retail shops is growing lesser and lesser as stores move to the online networks. Consumers look at stores like BestBuy and see then struggling to stay afloat. Since the birth of online networking the growing E-tailer store are at front of all consumer purchases.
One of CanGo’s leading competitors, Amazon, was established in 1997, and its primary scope of business was to sell books on the Internet. While many top companies spend millions to market their brands, Amazon puts that money into advancing technology on its website and creating affordable shipping options for its customers (Ante, 2009). The website offers not only books, but a wide variety of products ranging from electronics to home goods. Amazon has expanded six international sites including Canada, China, the United Kingdom, Germany, Japan and France and encompasses their branding strategy by stating "We're not in the book business or the music business. We're in the customer service business.
The company is also taking advantage of technology by making JC Penney's products available online through its Internet Web Sitejcpenney.com. This more than a century old company also provides styling salon, optical, portrait photography and custom decorating services. The 159,000 present employees are dedicated in rendering outstanding service in the world of retail Kohl's Corporation presently operates 1,127 department stores in 49 states. This Wisconsin based corporation serves the Unites States via traditional and online shopping (kohls.com). It offers private, exclusive and national branded apparel, footwear and accessories for men, women and children.
Kudler Fine Foods Frequent Shopper Program Concerns Kudler Fine Foods wants to implement a frequent shopping program to monitor the shopping habits of its customers, and increase customer satisfaction with a projected revenue increase of 4.75% over the first year. As Kudler Fine Foods is a high end grocer, the goal of the frequent shopping program will not be centered around cost savings, but as a point system offering exclusive awards similar to credit card point systems. Kudler Fine Foods can increase customer satisfaction by tailoring their inventories around customer’s shopping habits, but some concerns need to be addressed concerning the tracking of individual customer purchases. The management needs to understand how the frequent shopper
Webstore incorporates Amazon's eCommerce expertise for ongoing success, easily integrates with other Amazon services like “Selling on Amazon” and “Fulfilment by Amazon”, and leverages the strength, security and reliability of Amazon's infrastructure. Amazon.com has soared ahead of other e-retailers to become the leading online merchant of just about everything. What Amazon can’t carry in its 22 world-wide warehouses, affiliated retailers distribute for it. Not content to rest on his laurels, CEO Jeff Bezos has introduced a number of new services to keep customers glued to the Amazon site. But will the investments pay off?
Nicholas Rankins CIS/207 04/13/2015 Bob Juszynski Information is used in just about every organization you can think of. They store that information to have records of transactions and their customer’s info so they can send you promotions to get you to come buy their products. You sometimes get emails for products a company want you buy because you have bought a similar product recently. You sometimes get coupons in the mail form a store you just bought stuff from it a marketing strategy using your information to boost sale for that company. Have you ever notice you were looking at something on the internet like a new television from Walmart.com you leave and go to Facebook and you see that same television as an ad on your Facebook it called adware.
Strategic Management Evaluate the suitability of the emergent and intended approaches to strategy management for your chosen organization. Tutor：Michelle Davey Student Name: Chang Liu Student Number: 22040021 (1837 words) Introduction Amazon, from an online book store grows up to a virtual retail supercenter, becoming a Fortune 100 company (Amazon, 2013), selling different types of products such as books, electronics, clothes and toys. Today, Amazon become the largest online retailer, almost achieved their mission “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices”(Amazon, 2012). This essay wills focus on analysis the intended and emergent strategy for Amazon than evaluate it suitability for both approaches. In this process this essay will use some methods such as PEST, Porter's Five Forces and SWOT method（in Appendix）.
Rought draft of Journalism final essay Caleb mcconnell journ 102 In our 21st century society with technology blooming steadily, Internet access has become a necessity to strive in modern times. As our world rapidly advances into the digital age everything is starting to switch to online. Almost every bank has an online banking website that lets you handle your money from home on your computer instead of having to go to the bank every time you want some cash. Because 77% of the United states population uses the internet, online shopping has also become a huge industry. According to the National Retail association 51% of the US will shop online this up coming holiday season.
From its commencement Sears made available more than 5000 Craftsman tools online to establish a solid relation with busy male online shoppers. According to a reports from the A. C. Nielsen CommerceNet consortium, typical users are comprised of 53% men and 47%, women; among the online shoppers, 62% are male and 38%, female (CommerceNet, 1999). Sears took advantage of this public knowledge by choosing to introduce a vast selection of tools into the side to attract the larger percentile of on line shoppers, men. The following year, Sears made a strategic business decision to begin the transaction towards preteen and young teenagers by introducing the Wishbook.com website. This website will guarantee continuous name recognition and a new generation of virtual shoppers.
Financial Management 1. Describe and evaluate a major corporation’s Website in these four areas: (1) product information, (2) corporation’s contact information, (3) customization of products for customers, and (4) customer information at purchase. Amazon.com is an e-commerce website has emerged as one of the top leaders in the e-business world. The originally purpose of the company was to start a website that sold books at discount prices (http://www.amazon.com/). Now, Amazon.com sells many different types of products to its customers.