Amazon Essay

2165 Words9 Pages
Executive summary[pic] Amazon is a successful company that was founded in 1994 by Jeff Bezoz. It has a wide assortment of products and services. Amazon has three target markets: consumer customers, seller customers, and developer customers. For developer customers Amazon has special services. Amazon is a pioneer in “one-clicking” ordering. It has competitive advantages in economy of scale, loyal customers, products and services, and cost-leadership. Amazon should continue its strategies and renovate incessantly to be victorious in the future. Contents 1. Executive summary……………………………………………………………………1 2. Contents………………………………………………………………………………..2 3. Introduction…………………………………………………………………………….3 4. Findings (Main body)…………………………………………………………………..3 • Amazon products and services…………………………………………………3 • Competitive advantages………………………………………………………..5 • Target market…………………………………………………………………..5 • Porter’s competitive forces analysis…………………………………………...7 • The role of the Internet in Amazon day-to day operations……………………9 5. Conclusion……………………………………………………………………………….10 6. Recommendations……………………………………………………………………….10 7. Bibliography/references………………………………………………………………..11 Introduction Amazon that was founded in 1994 by Jeff Bezoz is the global leader in e-commerce, today. At that time, it was a huge bookstore, which had 200,000 titles in its catalog. For four to five years, company did not have a profit; however, it slow and steady won the race. While other e-commerce companies became bankrupt, Amazon gradually increased it market share. Bezoz decided to add book reviews. That caused an increase of the revenue to $15.7 million. A few months later, Bezoz expanded his catalog by adding CDs and movies. In 1998, Amazon.com sold not only books and CDs, but also software, toys, home improvement

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