Amazon Essay

4859 Words20 Pages
Table of Contents The Five Phases of Strategy-Executing Process 3 Amazon’s External Environment 11 SWOT Analysis 13 Strengths 13 Weaknesses 15 Opportunities 15 Threats 15 Competitive Strategies 16 Internal Organizational Operations and Strategy Execution 18 Organizational Culture and Leadership 21 Work Cited 22 The Five Phases of Strategy-Executing Process Amazon’s revenue growth in the recently reported quarter (Q2 2013) stood at 22 percent, as reported during the company’s July 25, 2013 earnings conference call. Although the figure came down compared to the same quarter last year, it is still impressive for a company that yielded $15.70 billion in quarterly revenues. Despite this achievement, a key challenge remains for e-commerce businesses: how to attract customers in business-to-consumer (B2C) e-commerce? According to the Census Bureau of the Department of Commerce: The estimate of U.S. retail e-commerce sales for the second quarter of 2013, adjusted for seasonal variation, but not for price changes, was $64.8 billion, an increase of 4.9 percent (±0.9%) from the first quarter of 2013. The second quarter 2013 e-commerce estimate increased 18.4 percent (±5.8%) from the second quarter of 2012 while total retail sales increased 4.7 percent (±1.9%) in the same period. E-commerce sales in the second quarter of 2013 accounted for 5.8 percent of total sales. This recent data, as well as historic sales growth data [figure 1] suggests that, although the overall growth of B2C e-commerce is promising, the full potential of e-commerce has not yet been fully realized. Arguably, total overall e-commerce growth is the propelling force behind revenue growth for Amazon; however, there are other fine points to consider. Our case will examine various factors regarding Amazon’s strategic vision, including the company’s objectives and

More about Amazon Essay

Open Document