Amazon Essay

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Individual Strategic Analysis Strategic Management Prof. Miller BMGT 495 05/03/10 TABLE OF CONTENTS History ________________________________________________________________3-8 Mission Statement/ Vision Statement_________________________________________8-9 Leadership Style_________________________________________________________9-10 Corporate Culture________________________________________________________10-12 Achievements___________________________________________________________12-13 Organizational Structure___________________________________________________13-14 Core Business___________________________________________________________14 Competitors_____________________________________________________________14-16 Industry Profile__________________________________________________________17 State of the Industry______________________________________________________17-22 Industry Outlook_________________________________________________________22 Current Financial Situation_________________________________________________23 Revenue__________________________________________________________23 Expenses_________________________________________________________24 Net Income per Diluted & Basic Share__________________________________24-25 Total Debt________________________________________________________25-26 Financial Ratio Analysis___________________________________________________26 Solvency_________________________________________________________26-27 Efficiency________________________________________________________27-28 Profitability_______________________________________________________28 Conclusion________________________________________________________28-29 Strategic Dissection_______________________________________________________29-36 Conclusion______________________________________________________________36

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