Amazon Essay

2853 Words12 Pages
Introduction Amazon is one of the existing and considered as the largest and competitive online shopping in the world. In this report, the goal is to analyze Amazon, based on the case study provided. The analysis includes the discussion of Amazon’s strategy during the period 2007 to 2010 and its strategic capabilities. We would also identify Amazon’s competitive position and explain the strategic behaviors and capabilities that give sustainable competitive advantage and the recommended future strategy for the company. In addition, the report would propose future diversification strategy for Amazon. Business strategy can be defined as identifying one’s business objectives and deciding where to invest to best achieve those objectives. For instance, moving from a direct sales model to an online sales model can be considered as a “business strategy”. Another example would be, deciding whether to charge for one’s services with subscriptions or transactions fees or if one has an advertising-based revenue model, can be categorized as a business strategy. Deciding to move into an adjacent market is also a business strategy. Overview of Amazon Amazon has been considered as one of the largest bookstore and online store in the global market. has a simple yet bold mission statement, “Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online” (Bezos, 2010). The company has millions of customers in over 150 nations. Amazon’s main website offers millions of DVDs, music, books and videos not to mention their products from household, electronics, apparel and clothes, cosmetics, drugs and others. Thought the company has highs and lows, they are able to manage the companies and sustain their competitive advantage. The company has also used some

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