Amata Case Study

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CSR Case Studies: Amata Vietnam Prepared by the Kenan Institute Asia October 2010 Lead author Paul Wedel, President, Kenan Institute Asia Research, editing, production and translation team Christine Davis, Richard Bernhard, John Dasilva, Stephanie B. Soderberg, Pham Lam Thuy Quynh, Peeranun Panyavaranant and Kamonphorn Kanchana This case study was developed under the Global Compact Network Vietnam (GCNV). The Vietnamese Chamber of Commerce and Industry (VCCI) is the national implementing partner of GCNV with financial support provided by the United Nations Development Programme (UNDP). Kenan Institute Asia was selected as the project consultant for the Embedding Corporate Social Responsibility in the Vietnam through Research, Training and Curriculum Development Component. Amata Vietnam 1 Amata Vietnam Dong Nai Province, near Ho Chi Minh City, has a population of over two million people. It has rapidly industrialized over the past 20 years, with more than 787 foreign direct investment (FDI) projects from 31 countries and territories by the end of September 2010. FDI projects take place in 29 industrial estates, or zoned areas for industrial development, on more than 9,000 hectares of land with investment capital of 1 US$ 8.4 billion, ranking third after Ho Chi Minh City and Hanoi. One of the leading industrial estates is Amata Industrial Park in Bien Hoa City. Amata in Vietnam is a joint stock company that evolved from a joint venture led by Amata Corporation Public Co., Ltd. of Thailand. It pursues a long-term strategy built around corporate social responsibility (CSR) and the concept of the “perfect city,” which provides a full package of facilities and services that allows investors to focus on their core business while Amata deals with all other issues. Amata’s primary CSR focus has been on environmental protection, and the company has used

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