Amagene Essay

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9/17/2014 Battle for the $18 Billion US Smart Home Heats Up as Apple and Google Posture for Position OFFICES ANALYSTS ABOUT US KNOWLEDGE CENTERS CONSUMER INSIGHTS CONSUMER TELEMETRY BUSINESS CONSULTING WHO WE SERVE NEWS | CONTACT US EVENTS PRESS RELEASES IN THE NEWS EVENTS Battle for the $18 Billion US Smart Home Heats Up as Apple and Google Posture for Position DIY Devices Becoming Cool as Over 5 Million Additional Households Adopt Smart Home Systems in 2014 Boston, MA - August 12, 2014 – Spending on smart home systems and services in the US will hit $18 billion in 2014 and more than double to $39 billion by 2019 according to Strategy Analytics’ Smart Home Strategies latest forecast. Apple, Google and Samsung are among the big consumer brands posturing for position in the market as ADT, Vivint, Comcast and AT&T drive growth in the interactive security market. The competitive dynamics shaping the market are described in “Handicapping the US Smart Home Horserace”. Click here for a copy of the report: Key findings from the report: Security service providers will drive revenue growth in the US market as ADT and Vivint run neck and neck in front with each having more than 800,000 residential subscribers and FrontPoint, the online reseller’s platform, not far behind. Comcast’s Xfinity Home is likely to catch up with the frontrunners in 2014 with AT&T’s Digital Life also in the chase Lowe’s Iris self-monitoring and control system currently has a big lead on Home Depot for the DIY customer, but Staples, Amazon and Smartlabs, with Microsoft now selling INSTEON devices in its stores, will intensify the battle for DIYers. Apple’s HomeKit caused a stir when introduced in June, It has perked up iOS devotees to smart home applications, but it remains a dark horse in the race. Google’s Nest acquiring Dropcam adds

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