Allentown Electronic Division (Epd)

1006 Words5 Pages
Abstract This case study analysis brings the problem experienced by Don Rogers, vice-president and general manager of Allentown Electronic Division (EPD), a division of Allentown Materials Corporation. It is a problem-based case study where internal and external factors led to a drop in performance of the division in 1991 and 1992, where a global market shrinkage was being faced. Many changes were made in the structure of the organization, since Rogers took charge, after the death of Joe Bennett in 1990. Will be analyzed the modifications in the areas of division, processes abandoned by Rogers, as well as external factors the company. Once set, the problem will be diagnosed, and then it will drawn up plan of action to resolve the identified issues and implement improvements the company. Keywords: Company Management; Employees Motivated; Electronics Division; Organizational Development; Working Conditions. Company Management Changes the Future The Allentown Materials Corporation, established in the end of 1800 in Allentown, Pennsylvania, became a main manufacturer of special glass, and in 1992, it had a solid financial and profit position. The company had a close connection between growth and technology, and until then, the Allentown did not had potential competitors, this led to significant profits growth. However, in the late 1980s, the demand of the industry begins to change in a fast pace to telecommunications, computers and electronic products for the market consumption, which pressed Allentown to begin to produce at lower cost to be competitive. The Electronic Products Division (EPD), one of eight divisions of Allentown Materials Corporation, was the Allentown manufacturing division, that in advance has gone by a restructuring their businesses, made by his new leader Don Rogers. When Rogers became vice president of EPD, many

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