Through relocating Apple would also be offering new job opportunities to more local economies in countries in the West, where their main customer base is. Also labor laws are more strict in countries in the West, therefore making it impossible for Apple to commit human right violations which often happen in there factories in the East, therefore making the action positive for their general company image as well. Reducing the selling price and making Apple products more affordable would mean more normal consumers would be able to benefit from the Apple products. Changing their selling strategy would firstly benefit their sales because more people would buy their products because its competitive price which would make competitor`s products look less value for money and also improve Apple`s company image as being greedy because despite being the
With the recent increase of overweight and obese Americans, a debate has surfaced over whether the government should tax sugary drinks. Taxing sugary drinks is the right step because it could change people’s choices behavior, it reduces the number of people who purchase these drinks, it could pay for health education and medical expenses, and it helps prevent obesity. Taxing sugary drinks could change people’s choices behavior. People need to change their life style and learn to live more healthily. Healthy choices are always more expensive than bad choices.
| ANALYSIS VIA PORTER’S FIVE FORCES MODEL The threat of new entrants in the online grocery business could lead to the company having to lower their prices and also, may have to lower their delivery fee just to compete with the newer companies that are trying to start out in the online business. They will also need to advance their technology within the company. The bargaining power of buyers allow for the customers that purchase loyalty from the company to pick and choose the products they need for the best price. This helps with the growth of the company; the company depends on customer loyalty to stay in business but this allows for the competitors to compete against one another. The bargaining power of suppliers hurts
JJB aims to offer its large selection of high quality coffee products and fresh baked goods products at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists at all times during operating hours. I feel that as a developing business it is very important that you are well aware of the type of clientele you will be serving and adjust your services and or prices accordingly. For instance the fact that this business is designed to meet the demand of middle-to higher-income clientele it would not be beneficial or appropriate for the business to be located in an area where people with lower incomes reside. Amongst the many strengths JJB possesses the very first strength can be found in the financing. The owners have each used $55,000 of their personal savings, for a total of $110,000.
The products will be served in a friendly manner and the atmosphere will be a serene one that will leave our customers feeling satisfied after their encounter with our company. This will cause our business to succeed and thrive throughout the years. Caffe Umbria’s ideology is to provide its target market with high quality but mid-priced coffee on the go and in bagged blends to make and serve at home. By providing a cheaper alternative to places like Starbucks and other name brand expensive coffee shops, Caffe Umbria must make many smart choices when it comes to planning pricing, packaging and distribution. Companies with smaller profit margins must create a larger following of loyal customers because they need to rely on the quantity of customers, not the markup, for their profits.
His objective is to not only improve, but to transform the entire corporation and give the customers a better experience. He plans to do that by simplifying the pricing strategy, slim-down, but improve the brands and quality of the merchandise, and change the stores’ layout. What caused this change, to JCPenney Corp., were the past year’s revenues and profits. They were lower in 2011 than they were 15 years ago. One of the two ways JCPenney, as a corporation, got customers in their stores was by having promotions.
At this time they would need to provide cheaper price to attract their consumers and to increase the demand. They would have to reduce the number of staffs as it may become difficult to pay wages. This leads to rise in unemployment. During recession businesses also tries to get loan from the bank and the bank wants to see their financial statements and if they find out that the business is not capable of paying the money back then they won’t lend any money therefore, the business may have to find new way of catching customers attention. For instance, they may be able to start up with a new idea.
1) Do you think Coca-Cola has used corporate social responsibility principles in addressing the obesity crisis? Explain in detail I believe Coca-Cola has used corporate social responsibility or CSR principles in addressing the obesity crisis. When watching their commercial called ‘Coming together(p.37).’, I realized that Coca-Cola really is trying to make a difference in society. As stated in MKTG, CSR principles are used by managers for ‘the long-range best interests of the company and the company’s relationship to the society within which it operates’. Coca-Cola is probably doing better now and will probably do even better financially in the future because of all their new products.
This is so any extra funds that are accumulated can go towards a new marketing strategy so that customers may be rewarded for being loyal to Kudler Fine Foods. A second action plan that may be needed to increase revenue is to increase the efficiency program. Here is where Yvonne Reynolds along with the inventory manger will have to find out how to decrease the amount of food that is being kept therefore; the company can save funds to create better and improved marketing strategies Lateral Collaboration and Vertical Collaboration Kudler’s management team has worked to develop a plan for transforming the stores and its employees to align with the mission and vision statements. The purpose of this strategic direction is to clearly state the major areas of focus for the organization. In order to achieve its objectives it is of utmost importance that Kudler have reliable lateral and vertical collaboration.
If Pepsi can do well in economic recession then it could do even better in economic booms but it must stay in touch with consumer tastes and trends. In the 1990’s to increase brand loyalty to Pepsi, they launched the Pepsi Stuff campaign. Consumers of Pepsi were awarded points through label packaging they could use the points to buy merchandise. In the mid 90’s consumers started to become more health conscious. In 1997, PepsiCo started to increase their revenues again by changing their product mix through acquisitions and divestitures.