Aldi Comes Top in the Uk

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Group name: Team Rainbow Group members: * Aishworaya Bhandarayi * Evwaraye Emmanuel * Ovidiu-Petru Marian * Ji Xiao Yang * Sattor Ashurov Module: SQSM Table of content 1.0 Introduction 2.0 Case study background 3.0 Results and discussions 4.0 Quality and Strategy 5.0 Summary 6.0 Conclusion and Recommendations 1.0 Introduction Following the global economic recession, the behavior of customers of UK’s big retail supermarkets has changed. While some of the supermarkets are experiencing a dip in sales, others are increasing overwhelmingly. Shoppers are now seeking both quality and lower prices. As the retail environment becomes incredibly competitive, the ability to satisfy shoppers in terms of product quality, product range, shopping environment and pricing has become a major challenge facing managers of the big supermarkets in the UK. For the first time ever, Aldi has been voted the UK’s top supermarket, according to the annual which? Supermarket survey( which? 2014). This report is based on a survey conducted by which? On the UK’s best and worst supermarkets. The report will highlight issues raised, discuss the survey result, analize Aldi’s strategy and make recommendation to Aldi and its counterparts on how to sustain and increase market share. 2.0 Case study background The survey to be analized was conducted by which? Which? Was set up in 1957 and has more than 50 years of testing experience (which.co.uk). Which? surveyed 7,060 members of the UK public in November and December 2013. The respondents were only asked about supermarkets they have shopped. The overall score acquired by each supermarket is a combination of customer satisfaction and the likelihood they would recommend it to a friend. 3.0 Results and Discussions Table 1: Supermarkets rated (adapted from which? 2014)

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