Alcohol Industry- Beer Sector Essay

1877 WordsSep 22, 20138 Pages
Alcohol Industry- Beer Sector The alcohol industry is the commercial industry involved in the manufacturing, distribution, and sale of alcoholic beverages. The global alcoholic beverage industry is a multi-billion dollar a year business. Like many other industries it is seeing a growing shift away from mature markets in North America and Europe to newer developing regions such as China, India and Russia. The beer sector is the biggest sector of the Alcoholic Beverage industry, with global annual sales exceeding $325 billion USD. The first beer to be ever brewed was in ancient Mesopotamian which is as early as 10,000 BC. It is believed that beer has been enchanting the people of the world for many centuries. The brewing and distributing processes have been undertaken by millions of people throughout the history. The manufactures and distributers of today's beer now carry the torch for the industry, continuing beer's great tradition. In order to understand the beer industry, we firstly have to understand the beverage industry. The Beverage market is not only one market; it is a collection of markets with many different types of products which is categorized into two; alcoholic products and non-alcoholic products. In recent years the beverages industry has been faced with new opportunities and challenges. There are changes in consumer demand and preferences which require new ways of maintaining current customers and attracting new ones. With in being in ever- increasing competition, beverage companies must put their customers first. They must always offer high-quality products, efficiently distribute them, ensure safety and keep the prices of the products low- all while quickly exploiting the new markets by launching new products. In an environment like this, the success of the beverage companies depends on their ability to quickly capitalize on emerging

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