Al Dunlap at Sunbeam

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Note: This is an example of one good (A) paper, but it is not perfect and is not a template to use. You must to write your report individually without plagiarizing this one!! As you write, please pay attention to the BUS 497A Assignment Details module ( http://www.csun.edu/~hfmgt001/assign497.htm ), specifically the format given there in the sub-sections on Written Case Analysis Reports and Case Report Headings, plus the guidance given in the sub-sections on Case Report Grading Criteria and Common Failings in Case Reports. Table of Contents Executive Summary p. 2 Internal Analysis p. 3 Current Mission, Long-Range Objectives, Strategies and Performance p. 3 Functional Analysis p. 4 Marketing p. 4 Financial p. 4 Production/Operations . p. 5 Technology p. 5 Organizational . p. 5 Analysis of the External Environment . p. 7 Business/Competitive Environment (Porter's 5 Forces) p. 7 General Environment p. 8 Economic p. 8 Social/Cultural p. 8 Political/Legal p. 8 Technological p. 8 Integration of Major Strategic Issues p. 9 Available Alternative Strategies . p. 10 Corporate Level Strategies p. 10 Competitive Strategy . p. 11 Recommendations and Implementation p. 13 Corporate Level Strategies p. 14 Competitive Strategy . p. 14 Other Strategies p. 14 Appendices p. 15 EXECUTIVE SUMMARY In the wake of Al Dunlap's drastic restructuring, Sunbeam appears do be doing quite well in early 1998 with revenues on the rise, solid profits and a positive cash flow. However, there are some critical issues on the horizon that Sunbeam needs to address quickly. Ironically, the company's savior, Al Dunlap, has put a rather audacious proposal of a triple acquisition on the table that will leave the company highly leveraged and strapped for cash if completed. Largely enabled by an inflated

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