Ajanta Packaging Essay

1421 WordsAug 18, 20146 Pages
Ajanta Packaging A report submitted to Course Instructor: Prof. Vaibhavi Kulkarni Academic Associate: Mr. Girija Shankar Semuwal In partial fulfillment of the requirements of the course Written Analysis and Communication – I (2014-2016) By Siddharth Chhabra Section D Roll Number: 14345 On August 17, 2014 INDIAN INSTITUTE OF MANAGEMENT, AHMEDABAD Letter of transmittal To, Deepankar Agarwal Ajanta Packaging Date – May 4, 2013 Subject: Recommendation on the future strategic changes for Ajanta Packaging. Dear Sir, With reference to your request for a report on the possible course of action for Ajanta Packaging, I have attached an analysis of the current situation along with the possible future strategic changes. I have also recommended a decision with an action plan to implement the same. Keeping in mind the demand shifts towards newer substitutes of packaging, it is recommended that the company should enhance its product range with more PET bottle varieties and other PVC &PET based substitutes. Yours Sincerely, Siddharth Chhabra Advisor, Ajanta Packaging EXECUTIVE SUMMARY: Given the shift in market dynamics towards substitutes of glass packaging and the decreasing profitability in the glass packaging industry, the company should decide upon the required future strategic changes. Ajanta packaging can either choose to enhance its existing product range with adding more PET varieties and other substitutes or it can continue on with the glass packaging and exploit the declining industry. The options were evaluated keeping in mind its effect on the customers and its effect on the profits. It is recommended that Ajanta Packaging should enhance its product range with adding more PET bottle varieties and PET based substitutes. [Word Count: 102] TABLE OF CONTENTS: Situational Analysis…………………………………...……….…………..…4-5

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