Aj Davis Department Store Customer Analysis

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Running head: AJ Davis Customer Analysis AJ Davis Department Store Customer Analysis Course Project A Keller Graduate School of Management Abstract AJ Davis Department store needs to find out more about their many credit customers; a sample of 50 credit customers were selected to analyze and interpret data using 5 variables: 1. Location (Rural, Urban and Suburban) 2. Income (in $1,000’s) 3. Size (Household size) 4. Years (Number of years that the customer has lived in the current location) 5. Credit Balance (The customer’s current credit card balance on the stores credit card) First to be discussed is the individual attributes of the location, income, and credit balance. Secondly different variables will be added (such as the length of time at their current location and the size of their household) to give AJ Davis a better understanding of their customers and the correlation of different variables. AJ Davis Department Store Customer Analysis 1. Location is a very important factor to AJ Davis when compiling the research; studies show that it is extremely important because a trade area’s boundaries allow for measurement of potential sales as well as the number of potential customers and provides a valuable insight into a community’s customer base (Where do your community's customers come from, 2013). The following pie chart shows us that the largest majority of AJ Davis’s customers come from the urban area at 44% with suburban and rural closely following at 30% and 26% consectutively. 2. By knowing the income of the customer’s we are able to find out more about their socio economic status. The Descriptive Statistics report below based on income tells us that the average income is $43,734 with the maximum income at $67,000 and the minimum income at $21,000. We can also look at

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