Backgrounder Corporate profile WestJet was founded in 1996 by a team of Calgary entrepreneurs, headed by Clive Beddoe, as a western Canadian regional carrier with three aircraft flying to five cities. Today, WestJet is Canada’s leading high-value low-fare airline offering scheduled service to 70 destinations in Canada, the United States, Mexico and the Caribbean, with its fleet of 91 Boeing NextGeneration 737-series aircraft. The WestJet experience WestJet strives to offer guests a friendly, efficient and relaxing experience from the time of booking to the final destination. Guests now have a variety of innovative options to make their travels as smooth as possible. At most airports, WestJet’s check-in choices include web check-in, mobile
Easy jet is the largest air line in terms of passengers volume – ‘59 million’ (Easy Jet corporate media file, p.3) in UK and internationally across 30 countries with flight scheduled services of ‘600 routes’ as well as the fourth largest short-haul carrier in Europe with a market share of ‘8%’ (Easy jet annual report, 2012, p.12). In order to promote efficient service to customers, they introduce speed boarding that gives passenger’s greater choice over their seat arrangements. Furthermore, the volumes of passenger’s turnover have increased their financial performance to ‘£317 million’ (p.9) profit before tax and after tax of ‘£255 million’ (p.19). Their annual report can be assess at http://2012annualreport.easyjet.com/downloads/PDFs/Full_Annual_Report_2012.pdf and http://corporate.easyjet.com/~/media/Files/E/Easyjet-Plc-V2/pdf/content/press-info-kit.pdf a. Table: The vocabulary of strategy in Easy jet airline (2012 annual report) Term Definition Example (including why chosen and evidence Mission Overriding purpose in line with values or expectations of stakeholders Their mission statement is to ‘leverage cost advantage, leading market position, and brand to deliver point-to-point low fares with operational
MINI CASE – Chapter 3 Ed Cowan was recently hired by Tuxedo Air Inc. to assist the organization with its financial planning and to evaluate the organization's performance. Ed graduated from university six years ago with a finance degree. He has been employed in the finance department of a TSX100 company since then. Tuxedo Air was founded 12 years ago by friends Mark Taylor and Jack Rodwell. The organization manufactured and sold light airplanes over this period, and its products have received high reviews for safety and reliability.
The aircraft, a Lockheed L-1011 TriStar, was received by EA on August 18, 1972 and was placed in service on August 21 of that same year. Before the accident, the aircraft accumulated 986 hours and 502 landings. The three aircraft engines it had were the Rolls-Royce, RB 211. The L-1011’s reputation was clean before the accident; first introduced earlier 1972, the TriStar was considered the most advanced commercial aircraft. During the approach to Miami, the crew discovered that either the nose gear was not fully down and locked into position, or that the light indicator for the nose gear was not working.
Southwest Airlines is only one of its kinda unique enterprise. It is the fifth largest passenger airline in the United States, currently operating 520 Boeing 737s throughout the United States. The company essentially functions as a point-to-point operation rather than a hub-and-spoke service unlike its competitors. (wwws.ameritrade.com/cgi-bin/apps/Main) Southwest has unique various competitive advantages, which have led it to be a strong performer within the industry. Due to Because of the growth in the low-cost segment of the airline industry, Southwest has tomust continue to innovate and differentiate itself from others to perpetuate its success and popularity.
ARTICLE REVIEW ON WESTJET WestJet and WestJet Vacations named top brands in national study WestJet was founded in 1996 by Clive Beddoe. WestJet is Canada's most preferred airline, offering scheduled service to 81 destinations in North America, Central America and the Caribbean. Powered by an award-winning culture of care, WestJet has pioneered low-cost flying in Canada. As westjet is nationally recognized on top,it has more than 8,600 WestJetters across Canada and now they a planning to launch a low-cost regional airline in 2013. WestJet strives to be one of the five most successful international airlines in the world.
"First we'll develop the technology," said Smitherman. "In 50 years or so, we'll be there. Then, if the need is there, we'll be able to do this. That's the gist of the report. Using today's energy costs, researchers figured a 12,000-kg Space Shuttle payload would cost no more than $17,700 for an elevator trip to GEO.
Background of JetBlue’s IPO Initial Public Offering indicates private companies firstly sell the stocks to the public. JetBlue airways grew quickly together with the low fare airline industry. In order to support its high growth trend and offset portfolio losses by its venture-capital investors, JetBlue decided to go public. Is JetBlue ready to go public at this time period? Going public when the airline industry are still suffering from 9.11 attack is adventurous, especially it is even harder when the competition of the airline industry is severe, given the fact that 87 new-airline failure over the past 20 years.
Look at the progress we're making. In a year or two we'll have aeroplanes that will be able to go anywhere. And look at the way the auto-mobile's making headway – bigger and faster all the time. And then ships. Why, a friend of mine went over this new liner last week – the titanic – she sails next week – forty-six thousand eight hundred tons – new york in five days – and every luxury – and unsinkable, absolutely unsinkable.
Ford priced his first Model Ts at $850, undercutting the $2,000 cost of most early cars. Ford Motor Company had built over 15 million Model Ts. According to http://inventors.about.com, accessed November 03, 2012, invented an improved assembly line and installed the first conveyor belt-based assembly line in his car factory in Ford's Highland Park, Michigan plant, around 1913-14. This method reduced production costs for cars by reducing assembly time. According to http://www.spartacus.schoolnet.co.uk , accessed October 25, 2012, Ford resented getting involved in war, but after Pearl Harbor he turned over his vast production resources to his country.