Airbus Essay

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I. Current Situation A. History: Airbus SAS is an aircraft manufacturing subsidiary of EASD, a European aerospace company. Based in Blagnac, France, suburb of Toulouse, and with significant activity across Europe, the company produces around half of the world’s jet airliners. In the mid 1960s, individual aircrafts companies were considered as a requirement. Throughout 1960s, while firms like France’s Sud Aviation and the British Aircraft Corporation planned a new aircraft with an aim of catering for the growth in demand for air travel, Britain’s Hawker Siddeley Aviation planned a twin-engine stretch version of the Trident. Even though all these aircrafts were built, none of them would sell enough to make it viable to compete directly against the Americans who held more than 80 percent of the world market. During the 1967 meeting, a brilliant French engineer, Roger Beteille, was appointed technical director of the A300 program. Henri Ziegler, president of Sud Aviation and German politician, Franz-Josef Strauss were made chairman of the supervisory board. These men were to become known as the “fathers” of Airbus, along with a young German engineer, Felix Kracht, who had been working for Nord Aviation but was about to join the German Airbus group as head of sales and marketing. Later, he took on the role of production director: overseeing and coordinating the job of building the A300. On May 1969, French transport minister Jean Chamant and German economics minister Karl Schiller signed an agreement officially launching the A300, the world’s first two-engine wide-body passenger jet, even though the French Government almost withdrew the project due to the concern over funding development of the Airbus A300. During the 1969 Paris Air Show, the A300 was officially born in the form of a joint partnership between Europeans- a bold vision that could have foundered

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