Air Asia Essay

3936 WordsMay 4, 201516 Pages
AirAsia International Business Strategy : Evaluation, Challenges, and Proposed Solutions Yustinus Widya Wiratama Chinese Culture University Author Note Yustinus Widya Wiratama, Graduate School of Information Management, Chinese Culture University. Correspondence concerning this article should be addressed to Yustinus Widya Wiratama, Graduate School of Information Management, Chinese Culture University, 55, Hwa-Kang Road, Yang-Ming-Shan, Taipei , Taiwan 11114, R. O. C. E-mail: yustinus.widya@gmail.com Abstract AirAsia needs no introduction in ASEAN, where it is the leading low-cost carrier, connecting people and places across 132 routes, 40 of which are offered by no other airline. The Group's entire business model centers around a low-cost philosophy which requires its operations to be lean, simple and efficient. Several key strategies have been employed towards this effect, including high aircraft utilization, low fare & no frills, and point to point network. In addition, a decision was made in December 2004 to convert the existing fleet of ageing Boeing B737s with the higher capacity yet more fuel-efficient, reliable and cost-efficient Airbus A320s. As a result, today, the Group boasts the largest and newest A320 fleet in the region. Beside its 124 A320s, the Group already order additional 356 A320s to be delivered. It also the first airline in Asia to go ticketless - in March 2002 - allowing guests to pay for their bookings by credit card over the phone. Over the years, it has built on its IT platform to increase the ease of customer transactions as well as provide greater savings to the Group. AirAsia International Business Strategy : Evaluation, Challenges, and Proposed Solutions AirAsia Berhad (“AirAsia” or the “Company”) is a leading low-cost carrier in Southeast Asia. The Group focuses on providing

More about Air Asia Essay

Open Document