Air Asia Essay

3620 WordsMar 9, 201515 Pages
[Document Title] [Document Subtitle] Maha Abdul Muhsin AIR ASIA INTRODUCTION Air Asia Berhad is a Malaysian low-cost airline headquartered in Kuala Lumpur, Malaysia. It has been named as the best low-cost airline in the world, and a pioneer of low-cost travel in Asia. Air Asia group operates and affiliates various flights, including scheduled, domestic and international flights to 100 destinations spanning 22 different countries. Some of Air Asia’s affliated airlines are, Thai Air Asia, Indonesia Air Asia, Philippines Air Asia, Air Asia X, Air Asia Zest and numerous others. Air Asia was established in 1994 and began operations on 18 November 1996. The airline was originally founded by DRB-Hicom, which is a government owned conglomerate. On 2nd December 2001, the former Time Warner executive Tony Fernandes’ company Tune Air Sdn Bhd bought the airline while highly in debt. The whole company then was completely turned around, and started producing profit, after launching its newest routes from Kuala Lampur. This resulted for them to raise above the main airline operator of Malaysia, Malaysian airlines with costs as low as MYR1. Soon after that Air Asia, began opening new hubs at various locations, the second being at Senai International airport in Johor Bahru and operated its first flight to Bangkok. Air Asia operates its flights, both scheduled domestic and international, to 100 various destinations, which is within 22 different countries. Flights operate throughtout Asia, starting from Singapore, to China, hongkong, Indonesia, Cambodia, Nepal, Japan and many more. Apart from Asia, Air Asia flights operate to some of the Australian cities and also Jeddah, Saudi Arabia. Air Asia X the international operation flight of the brand Air Asia, which is also the largest low cost carrier in the world.

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