Aeryon Labs, Inc. Essay

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“Your Mission. Our Passion!” Strategic Marketing Plan Small Unmanned Aerial Surveillance (sUAS) Aeryon Scout™ Aeryon Ranger™ Prepared April 21, 2014 by: 1 Table of Contents Page # Company Overview………………………………………………………………………………………………………… Business Mantra, Vision, and Mission Statement..…………………………................................. Industry and Competitive Advantage…..…...……………………………………………………………………. SWOT Analysis………………………………………………………………………………………………………………… Market Analysis………………………………………………………………………………………………………………  Market Needs / Perceptual Map  Market Segments ∙ Size ∙ Growth Marketing Strategy………………………………………………………………………………………………………….   Target Market, User Positioning, Branding Customer B2G and B2B Factors Marketing Mix…………………………………………………………………………………………........................     Product & Services Strategy Place Strategy Pricing Strategy Promotion Strategy Summary ………………………….……………………………………………………………………………………………. References……………………………………………………………………………………………………………………... 2 Company Overview “Your Mission. Our Passion!” Aeryon Labs Inc., founded in 2007 in Ontario, Canada, designs and develops robotic solutions to real-world problems through the manufacture of advanced small unmanned aerial vehicles systems (sUAS). It provides Aeryon Scout™ and SkyRanger™ as vertical take-off and landing vehicles used for tactical and over-the-hill aerial intelligence; integrated imaging and senor payloads; and develops sophisticated custom payloads for small unmanned aerial systems. Aeryon Labs calls its Scout™ and SkyRanger™ "flying robotic reconnaissance systems." (Wintergreen, 2012). The company’s products are used for oil industry mapping and tactical operations; accident investigation; forensics; search and rescue operations; emergency response; crowd control; chemical, biological, radioactive, nuclear or explosive situations; fire

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