Additionally, the author describes that hiring only those with good looks can run into antidiscrimination problems. Greenhouse concludes by suggesting that hiring for image leads to the increased prices of product, increased sales of products, and can give the impression of authenticity which eventually leads to what businesses want, profit. Whether retailers should hire only who project certain image it might be morally wrong or not is a provocative question. After considering the evidence presented in Greenhouse’s article and my own experiences, I can fully support retailers company hire only attractive applicants. I am opposed to companies hiring applicants based on their physical appearances in part because hiring good looking people is an advantage to the company, it shows how people are treated differently based on their appearance.To illustrate, Mr. Serrano, a former Abercrombie and Fitch employee emphasizes that, “We were supposed to approach someone in the mall who we think will look attractive in our store.” (p2).
This leads to "women viewing their bodies as a never-ending project, with the goal of appearing as a younger woman" (Martens, in class). The more women are expected to appear youthful, the more society pushes these beauty standards which in turn perpetuates the issue and allows skin care companies to continue profiting off an abundance of anti-aging skin care products. Not only are these skin care products often expensive, they are almost exclusively targeted towards women rather than for both women and men. This perpetuates the double-standards of beauty for women and men. Men are not expected to purchase such products and are often praised for their aging, leading them to not having to worry about their skin or appearance as they age, while women continue to fork out money to meet unrealistic
This teaches women that they need to constantly dote on the man, whether he pays attention or not. The companies designing these ads are using women as a tool in order to empower the advertisement to engage the consumer’s attention and to sell more products. The woman's image is being degraded because sex appeal in advertising is showing her that she is nothing more than an item, who needs the product in the ad to seem more beautiful and important to the man. This is totally wrong; they only are going to have
Anne Norton’s “Signs of Shopping” conveys her feminist and conservative view on a growing culture of consumption and describes the identity that forms as a result. She shows how malls catalogues and home shopping sell to the consumer, telling them who they should be. Malls specifically are architects of self-identity through social interaction, advertisements, and class distinctions. Norton’s thesis is essentially a feminist slanted article implying that what society shops for, is what society becomes. Norton explains how the mall serves as a meeting place for people of all kinds, especially women, shaping their opinions and desires.
Weight loss regimes can be integrated into women's day-to-day routine as "Turn off the TV, Step on the scale daily and Have fruit twice a day". These works are related to images of what Cosmo defines as ideal beauty. In addition, this article contributes to the belief that men expect and prefer women to be thin. This stereotype of women exist in the Cosmo because of the hegemony of men in the media field and the marketing value of idealizing a notion of beauty. Women spend tremendous amounts of money on obtaining the ideal look designated by the media.
“When quizzed, they rattle off a list of favorite designers as if they're reciting the periodic table, instantly recognize the significance of Glickman's purse being a Jil Sander, and rhapsodize over the genius of Andre, a personal shopper at Mazza Gallerie's Neiman Marcus. (Alter).” Fitting in can be crucial at a younger age. You want to know the latest trends and wear what everyone else is wearing. Although, in some cases just showing you can afford a certain brand shows your high class status. In Alter’s article, the girls all state where they buy clothes, what they wear and all have personal shoppers to help them find new trends.
The producers of Old Spice advertising utilize many rhetorical tools to make successful ads. In Old Spice’s Odor Blocker advertisement with Terry Crews, the rhetorical tools they use throughout help to sell the product, but also in a way distracts the viewers from what the product really does. Terry Crews, former NFL linebacker, now comedic actor, is used for this commercial to represent the hot, masculine image which Old Spice
I know how we always want the next new makeup or hair product that’s going to make s look like the model in the commercial. Women can’t just run to the store in sweat pants because they value their appurtenance too much. Women don’t feel as confident when they don’t look nice, but men don’t really care either way. In the reading, “Do thin Models Warp Girls Body Image?” I agree with Nancy when she says thin models on the runway or on TV can cause very young girls to become anorexic or bulimic. Nancy says, “Girls are being bombarded with the message that they need to be super-skinny to be sexy.” (Hellmich 706) I believe that is very true when she says that but what young girls don’t realize is that you could be beautiful and sexy with any body type that you might have.
This type of qualification is permissible for the ability to perform, same-sex BFOQ that relates to accommodating personal privacy of clients and customers, and by the customer preference where the customer states a desire to be served only by a specific gender. Another great example for when this type of qualification can occur is when a female designer has her own brand of clothes and wants female models to showcase her magnificent design in a fashion show. Although discrimination is unlawful and illegal many companies ignore the laws and often make their hiring decisions by sex-discrimination. Many people really don’t realize how important this term actually is to the right of equality until they become a victim themselves. The definition of sex stereotyping is requiring a person to act or dress a certain way based on his or her gender.
The following are bad examples of a mission statement; “AVON is the company that puts mascara on lashes and food on tables, that fights wrinkles with one hand and Breast Cancer with the other. That knows the value of a perfect lip, but still opens its mouth and speaks out against Domestic Violence and for women's financial independence. This is the company that not only brings beauty to doors, but also opens them. The company that supports 6 million Representatives in over 100 countries. This is Avon.