ADVERTISING AND PROMOTION INTRODUCTION Data. It’s everywhere. It bombards our senses continuously—cleverly disguised as advertising. As consumers we recognize the tip of the iceberg ad but hardly give a second thought to the massive bulk below the ad’s surface—data. As entrepreneurs, avoiding shipwrecks or causing them depends on our interaction with what’s below the surface—data again. Understanding the essence of that data and being able to interpret it is akin to converting raw material
Contents Topic Page 1.0 Introduction 3 2.0 Above the line or below the line 3.0 Communications Plan 7 3.1 Target Market 7 3.2 Mission 7 3.3 Money 8 3.4 Message 8 3.5 Media 8 3.5a Place advertising – direct service literature 9 3.5b Public Relations – Press Releases 9 3.6 Measurement and evaluation of campaign management 10 4.0 Competitor Analysis 11 5.0 Recommendations / Conclusion 12 6.0 Bibliography 13 7.0 Acknowledgements 14
MM 589 – Advertising & Promotion Course Outline (January 2012) Lecturer: Dr. Susan Tai Department of Management & Marketing Staff Office: M841, Li Ka Shing Tower Office Tel: 2766-7127 E-Mail: email@example.com Electronic Database Access of local ads: AdmanGo.com (Media monitoring service) Web site: http://www.admango.com/monitoring2/login.asp (within Polyu campus) Username: polyu Password: 07polyu08 Lecture time: Fridays, 6:45 pm to 9:45 pm Room:
Introduction Advertising is a paid form of communication with an aim of influencing people to act or think in a particular way. Most of the ads are aimed at persuading the viewers to buys the goods and services that are offered by them (Green, 2012). Advertising is both an instrument as well as a socio cultural institution and the perception is highly dependent on how others view this. But advertising and marketing plays a pivotal role in the better performance of any industry or organisation.
Investigating the Role and Importance of Advertising Outcome 2, Unit 18, Advertising and Promotion, BTEC Higher National Diploma The document covers the different types of advertising and its use and purpose for the marketers. Thus, it clarifies the role and importance of advertising 2011 Asus DISTINCT Report Seller (DRS) 1/1/2011 BTEC Higher National Diploma in Business NQF Level 5 Unit Name: Advertising and Promotion Unit No. : 18 Unit Type: H2 Prepared By: Author Name |
appropriate advertising and promotion strategy Advertising In order for us to successfully get consumers aware of our product we need the help of advertising. Our advertising strategy includes using the internet mainly social media. By using websites such as Face book, and Twitter, it will bring awareness to the public. We plan to use Cable TV, Radio, Direct Mail, Newspapers, Billboards and Magazines as forums of advertising for our product. Using these types of advertising will create
Bashal Khalil 18: Advertising and Promotion in Business Learning Outcome : 1-4 Assessor: Usman Zahid Submission Date: 1th Jan 2014 Executive Summary & Brand Introduction Mobilink is Pakistan’s leading provider of voice and data services, bringing more people together through service excellence and product innovation. With more than 36 million subscribers, Mobilink maintains market leadership through cutting-edge, integrated technology, the strongest brands and the largest
MM03 ADVERTISING & BRAND MANAGEMENT Assignment – I Section- A 1. You have been asked to explain the following advertising terms to one of your clients: a) Message content b) Message structure c) Message format What information would you provide to your client? Use any print ad to provide the information. Solution: The message is the information that the sender, i.e. the marketer wants to convey to the receiver, i.e. the target segment(s). The message strategy requires
Organizing for Advertising and Promotion Developing and implementing an integrated marketing communications program is usually a complex and detailed process involving the efforts of many persons. It is important for people involved int the marketing process to understand the nature of the industry and the structure and function of the organizations involved. This chapter focused on the various organizations that participate in the IMC process, their roles and responsibilities.
Communication Process applicable to Advertising and Promotion 2 Implications of AIDA model 4 Task 2 5 Working Procedures with Advertising Agency 5 Task 3 6 Functions of Advertising Agencies 6 i. Talent Management: 6 ii. Customer based and Customised Production: 6 iii. Research: 6 iv. Delivery Planning: 6 v. Feedback Analysis: 6 Task 4 7 Assessment of Advertising Standards Authority Roles and Promotion Regulation 7 Task 5 9 Current trends in advertisements and promotion 9 Mobile Marketing 9 Interactive