Advertising And The Media Essay

1371 WordsDec 15, 20116 Pages
Honors English 111 1 November, 2011 Advertising and the Media Advertising is the promotion of a company's products and services carried out primarily to drive up sales of the products and services. It is also done to build a brand identity and communicate changes in old products or introduce new product/services to the customers. Advertising has become an essential element of the corporate world and hence companies allot a considerable amount of resources towards their advertising budget. The goals of advertisers is as follows: increasing the sales of the product/service, creating and maintaining a brand identity or brand image, communicating a change in the existing product line, introduction of a new product or service, increasing the buzz value of the product or company, and of course to sway public opinion. When taking a close look at advertising and the media, one could safely say that they are one in the same. In this modern age that we as Americans live, is completely saturated with messages from the media that are put there to influence our wants, our desires, and our needs. One need not look far to see the presence advertising plays in all of our lives. Just turn on the television and one will be bombarded by influencing media. It’s not just the commercials in between the programming, but the programming itself now. Maybe it’s the can of Coca-Cola that the protagonist sets down at the end of a heartwarming speech. Maybe it’s the products littering the female star of the show’s bathroom. It could even be the airliner the characters take to France, their watches, sunglasses, etc. It is an unfortunate truth that we are much more influenced by advertising and media than we could even imagine. I personally can’t watch television without getting hungry. It seems like no matter what channel I am watching, what time of day it is, or what the nature of the
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