Advertising and the Full on Consumer Culture

1502 Words7 Pages
Advertising And The Full On Consumer Culture Hallie Snyder English 111 Final Draft 12/5/12 Urban Outline for Casual Argument Paper Thesis: In Terry O’Reilly’s essay “Marketing Ate Our Culture- But Doesn’t Have To,” he makes the point that we as an audience have the responsibility to watch more commercials. One of his points involves the “unwritten contract,” created by Albert Lasker. (O’Reaily 595-596). Sponsors provided money for programs and in return we gave some of our time to these distractions. The marketing industry changed as did the concepts and ideas. Advertisers were adapting to the full on consumer culture that is dependent on technology today. I. When advertising was at “inception” ways of marketing a product were limited but modern marketing changed this. II. In advertising we as an audience can choose to up hold the contract or not. III. When you combine advertising and the modern consumer with technology, it creates many issues. “Meow, meow, meow…,” is the sound you hear when you turn on the television and at the bottom of the screen in subtitles translated into English so we humans can understand is how much the cats love Meow Mix. At first the commercial has a catchy tune and you just want to burst out in song, at least some may want too, but that one commercial must be played at least a million times a day; it can become quite a nuisance if seen that much. In Terry O’Reilly’s essay “Marketing Ate Our Culture- But Doesn’t Have To,” he makes the point that we as an audience have the responsibility to watch more commercials. One of his points involves the “unwritten contract,” created by Albert Lasker. (O’Reaily 595-596). Sponsors provided money for programs and in return we gave some of our time to these distractions. Over the years technology has enabled the marketing industry’s concepts and ideas to change with the

More about Advertising and the Full on Consumer Culture

Open Document