Advertising And Entertainment Essay

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The question that I have decided to answer for this essay is as followed a quote by David Ogilvy,’ I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative’. I want you to find it so interesting that you buy the product.’ (David Ogilvy, 1983) Taking a different approach to answering this question as originally mentioned in my essay plan I will not be focusing on philosophical views on art and entertainment. And by which breaking the rules of what art can be classed as can determine that advertising can be a form of art and entertainment. I have always believed that as long as the advertisements are original then they can be defined as or actually can be a form of art and entertainment. Sarah Brouilliette states that ‘Originality is the thing that guarantees the product can be more ‘art’ then ‘advertising’’ (2009, P. 830). If something is original whether it is your own original views and opinions or visual work then it is entertaining; especially if it causes hype in the social media and society. Introduction With the rise of advertising being around for centuries, it has gradually and rapidly increasingly changed from simple hanging and painting signs onto walls, to announcing in the streets and on the radio to a few minor adverts shown in newspapers. We now live in the 21st century were every sense of reality has I believe gone totally AWOL, were using realistic social elements -as advertisers used to when it first hit our screens in the United States in1941- has been completely transformed into what is now an enhanced technological world where advertising and technology has removed nearly all elements of analog advertising into that of a digital diversity. With newer technology completely changing our perception in the society, media and
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