Advertising Essay

376 WordsMay 3, 20132 Pages
Advertising ideas include: - Traditional Media, including email, websites, TV commercials, direct response TV and infomercials, newspaper, direct mail, twitter tweets, a facebook page or Google AdWords text ads. - Strategic advertising concepts such as > branding, > positioning or >direct response. - Tactical concepts or > advertising techniques such as dramatic conflict, problem / solution, or sex. - Creative Media, such as viral videos, ambient displays or guerrilla activities. 1. The Yellow Pages. There’s still a lot of people who use the yellow pages to find the businesses they’re looking for – and they won’t find you if your small business isn’t listed there. Get the biggest yellow page ad you can afford; the more visibility the better. 2. Newspaper advertising. Besides box ads and advertising inserts, local newspapers also often offer special advertising features showcasing particular businesses – all powerful small business advertising opportunities. Don’t overlook special interest newspapers as an advertising idea if they exist in your area. They may be delivered to exactly the audience you want to reach. 3. Direct mail. Direct mail can be very effective small business advertising – and is much more favourably received than other direct marketing media, such as email or telemarketing. And even if you don’t have a mailing list, you can still geographically target your mail. 4. Magazine advertising. This advertising idea can be a very effective way of reaching a target market. The trick is to choose the magazines or e-zines that best match the market you’re targeting. 5. Business cards. Sure, they’re advertising. Every time you hand one out to a prospective client or customer, you’re advertising your small business. But why not take this advertising idea further andMake Your Business Card a Marketing Vehicle? 6. Joining professional/business

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