Advertising Essay

2148 WordsDec 27, 20129 Pages
Table of Contents 1.0 Introduction …………………………………………………………………………. 1 1.1 Study Background ………………………………………………………… 1 1.2 Study Area ………………………………………………………………….. 1 2.0 Research Objectives and Research Questions …………………………………. 2 3.0 Literature Review …………………………………………………………………. 3 3.1 Types of Advertisements ………………………………………………….. 3 3.2 Advantages of Advertisements…………………………………………… 4 3.3 Challenges that Advertisements face ……………………………………. 5 4.0 Research Methodology…………………………………………………………….. 6 5.0 Schedule……………………………………………………………………………… 7 5.0 List of References ………..………………………………………………………… 8 1.0 Introduction Advertising is a something that has been, and will continue to play a big part in businesses globally. Many professionals give personal opinions to the definition of advertising but fail to reach a consistent one ( O’Barr 2005). One such opinion is that advertising is a communication tool used between seller and buyer without the need for face to face selling (Rudelius, Erickson 1985:221).This literature review aims to provide insights on the different views of the advertising world. 1.1 Study Background The general public views cooking at home as a form of work, while fast food provides almost instant, delicious food (Bittman 2011:1). With the ever increasing pace of society in this day, most people do not have the time to cook, nor dine at a restaurant for a prolonged period of time. Thus is the appeal of fast food: an industry that offers on-the-go meals at reasonable prices (Ansarum Srivastava 2012:1). As health is starting to emerge as one of the most important factors that the general public is starting to take note of, fast food companies are starting to change their menus to suit the more health conscious customer (Ift.org 2012:1). With so many emerging fast food

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