Advertising Essay

5234 WordsDec 4, 201121 Pages
Advertising Definition :- 1. The non-personal communication of information usually paid for & usually persuasive in nature, about products (goods & services) or ideas by identified sponsor through various media. (Arenes 1996) 2. Any paid form of non-personal communication about an organization, product,service, or idea from an identified sponsor. (Blech & Blech 1998) 3. Paid non-personal communication from an identified sponsor using mass media to persuade or influence an audience. (Wells, Burnett, & Moriaty 1998) 4. The element of the marketing communication mix that is non personal paid for an identified sponsor, & disseminated through channels of mass communication to promote the adoption of goods, services, person or ideas. (Bearden, Ingram, & Laforge 1998) 5. An informative or persuasive message carried by a non personal medium & paid for by an identified sponsor whose organization or product is identified in some way. (Zikmund & D'amico 1999) 6. Impersonal; one way communication about a product or organization that is paid by a marketer. (Lamb, Hair & Mc.Daniel 2000) 7. Any paid form of non-personal presentation and promotion of ideas,goods or services by an identified sponsor. (Kotler et al., 2006) Types of advertising [pic] [pic] An advertisement for a diner. Such signs are common on storefronts. [pic] [pic] Paying people to hold signs is one of the oldest forms of advertising, as with thisHuman billboard pictured above [pic] [pic] A bus with an advertisement for GAP in Singapore. Buses and other vehicles are popular media for advertisers. [pic] [pic] A DBAG Class 101 with UNICEF ads at Ingolstadt main railway station Virtually any medium can be used for advertising. Commercial advertising media can include wall paintings, billboards, street furniturecomponents, printed flyers and rack cards, radio, cinema

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