Advertising Essay

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Merits And Demerits Of Advertising Irfana Altaf Roll No. 2795 2nd Semester (Morning) Department of Mass Communication Government College University Faisalabad. Merits And Demerits Of Advertising Advertising is the name given to the process of commercial promotion of goods and services in order to increase its sales. Advertising can be done by means of a number of mediums like television, newspapers, wall paintings, billboards, magazines, Internet, by the word-of-mouth and in many other ways. Advertising informs the buyers about the availability of a certain product or service in the market and encourages them to buy it. There are many advantages and disadvantages of advertising some are discussed over here. However, the impact that advertisements cause depends on the state of mind of an individual and his past experiences. Merits Of Advertising Aware the customers of available products and services in market: The first advantage is that it is the process through which consumers are made aware of the products and services available in the market. Increase the sales volume: The basic advantage of advertising is to improve the sales. It leads to sales promotion of a company, which usually results in increasing the sales volume of the company. Increase the brand positioning in the market: It can increase the brand positioning in the market and make the brand more visible. It establishes and strengthens the brand image. Cost effective: There are a number of advertising Medias and channels and it decreases the costs of advertising. Stimulate to improve product’s quality: Advertising creates a healthy competition among competitors. In order to meet the needs companies bring improvement in their product and give more incentives to customers. Promote new and healthy ideas: It promotes the new and healthy ideas of advertising in market; in this

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