Advertisements Essay

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The Appeals Essay Advertisements are part of our everyday lives. We are bombarded with a society that has been shaped by advertisements. It is a good form of communication to persuade audiences to take actions toward a specific viewed advertisement. I’ve read an article called “Advertising’s Fifteen Basic Appeals” by Jib Fowles. He discussed the different types of appeals and where advertisements can be seen or heard. He also explains how advertisers try to influence consumers through various physiological and psychological needs. Fowles described fifteen different types of appeals such as sex, affiliation, nurture, guidance, and physiological needs, along with many others. I’ve noticed the most common used appeal is physiological needs in my reading of the Entertainment magazine published on August 5, 2011, although there were also ads on sex and satisfy curiosity needs. Entertainment magazines targeted audiences that like to keep up with celebrities and the latest everyday essentials. I’ll be documenting the categories that are used most: physiological needs, the need to satisfy curiosity, and the need for attention. What is “physiological needs”? According to Fowles, it is a category appealed to sleeping, eating, and drinking, which are the main priorities in life. I’ve come across many advertisements regarding physiological needs while reading the Entertainment magazine, but the one that stands out the most was the Sun Chips advertisement. It appealed to Fowles' physiological needs, which are obviously universal needs that we all have. The ad was very creative and persuasive thanks to quotes like “The taste of cheese, jalapeno and whole grains. It’s like a flavor fiesta in my mouth.” They used an image of a woman on the swings with a bright and joyful face, along with the bag of Sun Chips in the corner during a sunny day, which appealed very tempting. The

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