Advertisement Worksheet Essay

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Consumption and Mass Media Worksheet Respond to all questions with academic paragraphs of at least 50 words. State your point of viewand explain it thoroughly. • What is conspicuous consumption? How does conspicuous consumption influencepurchasing decisions? Think about a high-priced item that you have bought or would like tobuy. To what extent does conspicuous consumption affect your decision? According to the text, conspicuous consumption occurs when someone makes a purchasesimply to show others that they can afford the item (Petracca & Sorapure, 2007). Thismeans that the purchase is not made based on needs; rather it is based on the desire to“flaunt” in front of others. When a person is practicing conspicuous consumption, they oftenpurchase items that are of little use. Conspicuous consumption often influences purchasingdecisions as many people have a natural desire to please others. In addition, currentadvertisements often display useless items in a popular manner. Personally, conspicuousconsumption has little affect on my purchase as I live on a very strict budget. There is littleroom for me to be wasteful in an effort to “flaunt” for someone else. However, this is not thenorm, I see people on a daily basis making purchases they do not need with money theydo not have just to look good to someone else. • What is conspicuous leisure? Examples of conspicuous leisure are abundant on television.In what ways are leisure activities informed by social and economic class? Provide anexample of a popular leisure activity. What assumptions can you make about theparticipants of the activity?Conspicuous leisure is somewhat similar to conspicuous consumption. Conspicuousleisure is what happens when a person chooses leisure activities based on wealth andsocial status. The main purpose of conspicuous leisure is that if one participates in certainleisure activities they
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