But the REVLON advertisement clearly conveys why their make- up collection is best. In this ad the diction used appeals to more females. The advertiser used celebrity endorsement to persuade one to purchase their product. Susan Sarandon is a well-known actress. The close up on Susan Sarandon’s face is used to show how beautiful she is because she uses REVLON.
It shows the four different shades that the mascara is available in on the side to try to get the target audience attention. Cover Girl is known for their bold advertising using beautiful women with flawless faces. On this particular ad the advertiser choose Rihanna as a model because she is young beautiful and adds sex appeal plus she’s very popular in the music business right now. In this ad, Cover Girl claims that this product will lift up your eyes and give you 4 time’s brighter eyes. Exact Eyelight has a reflecting metallic and a hint of tint that turns out your blue, brown, hazel, and green eyes in the blink of an eye.
Burberry does a great job in using this need for attention in their ad. By not only using Rosie yet again to create a goddess of a woman who stands out but also at the bottom of the ad the words “The new fragrance for women” are written. These word draw in the woman consumer because what she has at home is out of date this new perfume will make her “hip”. Kallie a high schooler says that she would buy it just because it is advertised by Rosie. Burberry fills in the the need for attention by offering this product which will help you to
It utilizes many eye-grabbing techniques, such as the mirror image and black and white coloring, which is infrequently seen in other advertisements in magazines. It is also clear that the creators of this ad knew the audience well by featuring a young woman in great shape, appealing to their value of physical activity. The careful selection of words and detail to the clothing itself also contributed to the persuasive impact of this image. With the use of all of its implicit arguments, it definitely effectively conveyed its message that the consumers of this clothing line will enjoy their physical activity without
What being a woman involves according to Heat Magazine (content and adverts): In Heat magazine it is clear to see what being a woman involves according to the magazine‘s content. There are many different ways this is projected; through articles on interests, looks, beauty specials, film and book reviews and through its choice of adverts. In terms of looks, Heat magazine has lots of articles on how famous women feel about their looks and this reflects on the attitudes that its readership has. Women are conscious of their looks and it is talked about regularly in this magazine. In terms of appearance, Heat magazine believes women should be healthy and slim with curves.
With a big smile and her hands holding her jacket makes her look cheerful. Her scarf swing as if the wind is blowing it; gives us the sense of a warm wind day. On the right side of the ad with a black background and white font and a colorful picture of a bottle of Cover Girl and Olay TONE REHAB with spiral colorful swirls going around the bottle; makes the bottle stand out and capture the eye of their consumers. By using Ellen DeGeneres the advertisers have incorporated ethos-Ellen well-known and unique comedic reputation and host of the award winning daytime talk show “The Ellen DeGeneres Show” along with her stand on humanitarian causes, animal rights and global warming to show her humanity and credibility. I also believe by using Ellen DeGeneres a knowingly open Lesbian that usually wears menswear as she is not wearing your usual dress that most Cover Girl wear.
Each one of them is dressed up for the wedding that they are a celebrating. Huge smiles are pasted on all of the women’s faces displaying the abnormal amount of fun they are having. There is not much of a background because the ad is mainly dominated by all the women in the ad, but what is visible is a white background around the women in the ad. In front of all the women is a bottle of the Mark
Regardless of the criticism she soon became a trend setter. She was a model for women in both dress and action, again just like Barbie. Some people disputed that "Gibson Girl" as a national standard for feminine beauty. They felt she would disturb social order but in fact most women welcomed the change (Gibson Girl, 2010). The caricature image became very popular representing American girls.
We are shown that it is said in an enthusiastic tone through the use of declaratives ‘that’s me!’ and the grammatical choice of exclamatory also imply a sense of excitement. When referring to ‘living with a very lovely girl,’ Will replies ‘That’s me’ which immediately subverts the social stereotype of a girl and therefore implies he is gay. The use of a technological factor such as an answering machine, emphasises how the technological convergence on communicating devices today, now allow you to record and leave a message verbally for them to get back to you. Humour is an important linguistic feature used throughout the script and it plays a significant part in reflecting the genre of the piece, comedy. When Will and Grace are listening back to the answering machine, Will uses a declarative ‘I hate us so hard right now.’
There is these extraordinary Pantene commercial that attached that captured my attention. These commercial is different from other shampoo commercials, because it brings out how being confident with yourself could take you anywhere you want. It’s related to fashion and since now in day’s women do so many chemicals in their hair, because they want to shine those are the benefits of these product. It comes with a little story that attracts the audience with the story of the little girl; after watching the commercial everyone is captured and see the benefits of the use of the shampoo. There is different types of shampoos and most of the ads are a like they show how the hair is at the beginning and how is after you used their product.