Advertisement Essay

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Jose Alvarenga Professor Baldiwala English 101 03/30/14 Karla Martinez Colgate The Colgate-Palmolive Company exploits this generalization effectively with its “Colgate” toothpaste advertisement. In the center of the page there is a confident and gorgeous woman who gazes just beyond the viewer with a self-satisfied smirk as she stands in front of kitchen sink. There isn’t really anything around the edges of this advertisement. The woman that’s in the advertisement is holding a mouthwash bottle, toothbrush, and toothpaste, which are sponsored by the Colgate Company. To me I think that the point of this advertisement is to persuade a family to choose this product than any other company product. This advertisement effectively appeals to men, woman, and teenagers, by using color, connotation of images, and to entice everyone into believing that Colgate could make a change to their life. There are three dominant colors in this advertisement: Red, White, and Blue. Mostly every image has red- the subtitle on the ad is in red text, the subtitle background is red, and three images at least have a piece of red on their design. The woman in the middle the image is wearing a white shirt. It makes the product stand out. Seeing an abundance of the color red makes one feel a surge of stamina, physical energy, and passion, while also conveying a more subtle feeling of grounding and stability. Color falls under the category of pathos, because it elicits an emotional response from the viewer. This advertisement makes us of ethos as well as pathos. Together work better as one in prominently displayed in bold red type, climbing the left border of the central image. The brand symbol and name is emphasized because it is a very well trusted, illustrated brand and therefore carries status in and of itself. Colgate brand can be expensive compared to any other products. This product

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